Airtel Nigeria Job: Zonal Trade Marketing Manager

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians.

In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
Job Title: Zonal Trade Marketing Manager

Job Description

Job Purpose

• Responsible for stimulating sales through brand visibility across Trade Channels and Shops within the Zone.

Key Responsibilities
Implementation of Trade Strategy

• Determining Merchandising requirement in the regions and ensuring availability through each Channel-Trade, Shops, Channel Partners, Street Corner, Shops etc.
• Be the custodian of delivering the trade strategy in the zones; delivering picture of success.

Providing Brand Visibility

• Responsible for Trade visibility measurement and tracking across the zone.
• Working with Regional Brand Manager to drive visibility during Events and Sponsorship
• Work with Zonal Business Manager to create and drive visibility through promotional activations in the regions.

Activations and Trade Compliance

• Work with sales team to achieve Coverage marketing and BTS site activations
• Ensuring shops are compliant to the Shop guide lines at each point

Desired Skills & Experience

• First degree in Social or Pure Science.
• A second degree in Business Management will be an added advantage.
• Minimum of 5 year experience in marketing activations and channel branding from agency or FMCG industry
• Excellent command of English language.
• Excellent organizational, communication skills, and attention to detail.
• Advanced proficiency in Microsoft Word , Excel and Power point.
• Technical Marketing skills A second degree in Business Management will be an added advantage

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