Senior Manager, High Value Segment – Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

Job Description

Job Purpose
The position Senior Manager, High Net-worth is responsible to drive High Value revenues and acquisition. This position carries the overall responsibility for the High Value individual segments and will work closely with the High Value CSD team and the High Value Usage & Retention Manager within the OPCO.
The Role requires understanding of Technology changes and market/consumer requirements and combining the two perspective to generate business opportunities as well as deep insight into managing effective distributor and retail relationships combined with an on the ground understanding of the market
Key Responsibilities
Drive Increased Market Expansion and Penetration by Creating a Roadmap and Strategy for Customer Acquisition, in line with Overall Business and Marketing Strategy
Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions
Track usage pattern to devise customer acquisition strategies
Keep track of customer life-cycle to drive ARPU growth
Develop Products to Acquire Customer Base
Launch mass products to acquire revenue earning customers
Develop new products and initiatives for trade in line with benchmarking and transfer of Best Practices across Zones
Analyze the daily, weekly and monthly reports, Zone wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination
Work closely with the Apogee team and partners to generate new competitor leads sources and alternative acquisition sources that are non-traditional telco leads
Develop and Enhance Customer Engagement
Create clarity on plans and products to ensure consumer’s understanding of products and services
Contribute towards improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points
Working With Internal Customers
Since these initiatives will always have an OPCO wide angle, it will be imperative to ensure that all the departments/verticals are fully aligned to support the business. Cross functional teams would provide business requirements and other “Must do” to ensure that the business and the customer requirements are always met.
Hi Value Life Cycle Management
Lead all tariffs and pricing approvals with a view to increasing NR and RMS
Leads launch of new product propositions for the segment
Cross functional alignment with sales/CSD/ networks for a seamless customer experience
Ensures sales support and all marketing collaterals for sales
Ensure high level of customer and network experience for the segment
Desired Skills & Experience

Qualification
Bachelor’s degree in relevant field
Post-graduate qualification (e.g. CIM), an MBA would be required
Minimum of 3-5 years experience in a Marketing position, with a focus on product development.
Minimum of 3 years Management experience
Experience
Experience of Telecommunications Industry or FMCG Marketing environment
Able to operate in a performance driven organization
Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
Excellent Data analysis and Excel skills
Attributes
Motivated, flexible and decisive with ability to convince and align groups with divergent views
Culturally aware and adept at working across multiple geographies
Customer focused, Business awareness
Strong analytical and strategic skills
Excellent planning and organisational skills
Excellent interpersonal skills
Sets high personal standards and is goal oriented
Strong coaching skills and leadership skills
Excellent communications skills, both orally and in writing
Excellent presentation skills

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