For many businesses across Nigeria and beyond, the month of February will begin with a unique trade event that exists to help them reach their growth goals. ConnectNigeria’s eBusiness Fair, Africa’s biggest SME event, will take the centerstage. Thousands of aspiring entrepreneurs, forward looking businesses and high flying brands will converge at Lagos’s prestigious Eko Hotels and Suites to partake in the premier event for business-tech. There, they will learn proven tech-based growth strategies from Nigeria’s foremost business executives and industry disruptors. Exhibitors will also have the chance to showcase their latest and best products and services to over 5,000 attendees.
If you are planning on seizing this opportunity to reach out to new markets and expand your customer base, you will find the following tips helpful.
- Plan before the exhibition
You would think that it’s hard to fail when you simply have to show up and display your product offerings to a mammoth crowd. You may assume that there will be people interested in what you are presenting to them, regardless of the existence or non-existence of a strategy for your participation at the fair. But it’s never a bad idea to plan your appearance at a trade event.
Set out a detailed plan of action that takes into consideration what you will need for the exhibition, how you are going to build up the public’s expectation in the run up to the event, what particular goals you want to achieve, as well as how you intend to bring them about.
You will need to define what success would mean in this particular case. What volume of sales are you targeting? How many leads do you want to generate? How about partnerships? And what aspects of the fair can you take advantage of to make your plan work? Find out as much as you can about the fair by visiting the event’s online page, www.connectnigeria.com/bizfair, and see how you can make the fair a win for your business.
- Create a reverberating buzz
Thanks to social media, this has become easier than ever. You can promote your business’s participation at the eBusiness fair on your business’s social media handles. Post text reminders, banners and video updates, and make these posts interactive. Find out what the event’s official hashtag is, and begin using it before the day of the exhibition arrives.
At the event itself, you should deploy the hashtag, so that people who are keeping tabs of the fair through attendees’ impressions on social media can find your business. Posting information about your booth location, along with what your business is and does, along with pictures and/or videos on your social media handles at the event could help attract more traffic to your business’s stand- if the posts all have the event hashtag attached to them.
- Give out freebies
Who doesn’t like being given gifts?
Here’s an idea that will help drive more traffic to your booth: organize fun contests and give useful prizes to winners. Think up some short competition or raffle draw, and announce it before and during the fair. If people appreciate the giveaways you want to hand out, they will come around your booth and take part in the contest. And, the more they stick around your location, the more likely they are to get interested in your brand.
The gifts are better branded (with your company’s name or logo, of course). This will be a great way of leaving tangible reminders of your business with people, and may translate into greater interest and further patronage for your business.
- Connect with other businesses
ConnectNigeria’s eBusiness Fair is as much about networking and creating enterprise transforming partnerships as it is about learning from business experts and exhibiting products. With the wide range of businesses and corporates in attendance, you will have a unique opportunity to meet with potential suppliers, clients and partners, and forge new alliances. This too can give your business the exposure you want for it.
ConnectNigeria’s eBusiness Fair will take place on Saturday February 3, 2018, at Eko Hotels and Suites, Victoria Island, Lagos. This event is free to attend.
Sponsorship placements and bookings for exhibition booths are still available. To sponsor, exhibit or register, visit www.connectnigeria.com/bizfair, call 0809 800 5000 or send an email to [email protected]