Amazon buys premier league streaming rights

Britain’s Premier League, the world’s most-watched club team competition, has already sold five of its seven television packages in auctions over the past several months for a total of around $6 billion. Inc. (AMZN) has purchased a three-year rights package to broadcast Premiership football in the United Kingdom as the online giant continues to gain a foothold in key European sports markets.

The purchase of 20 Premier League matches per season, starting in 2019, was completed Thursday, adding Amazon to the list of online firms extending their reach into global sports rights. Based on the cost of the Premier League’s February rights auction, which saw the rights to 128 matches sold for $4.6 billion, Amazon would likely have paid around $12.5 million per game.


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