Arsenal prepare for pre-season tour in Nigeria

Arsenal are in the process of concluding plans for a pre-season trip to Nigeria

Last month, Arsenal officials visited Nigeria to inspect facilities. They also met with officials of the Nigeria Football Federation (NFF) to discuss the tour that is scheduled for July.

On Friday, organisers DanJan Sports and Arsenal officials met at the Emirates Stadium to finalise details.

Arsenal’s marketing director Angus Kinnear gave an update on the plans:

“Everything is right on track. Nigeria will happen. We had a successful meeting and covered a lot of ground.

“It’s very important to get the right message across to the fans in West Africa and the entire continent.

“There is a strong desire to connect with our fans in Africa and the first step starts in Nigeria.”

DanJan Sports in 2008 brought two other English clubs, Manchester United and Portsmouth, to the Nigerian capital Abuja for pre-season friendly.

Arsenal FC traditionally hosts an annual pre-season Emirates Cup at the Emirates Stadium, which they postponed due to the 2012 Olympics to be held in London.


  1. Arsenal Nigeria Tour 2012 – Introducing Branding/Sponsorship Opportunities

    Danjan Sports in association with BGV Limited are proud to announce the Arsenal FC tour to Nigeria in August 2012.

    Nigeria’s favourite English Premiership League Team will be touring Nigeria from July 23 – Aug 5, 2012. Arsenal Emerging Stars Team (July 23rd – 30th) Arsenal Premiership Team (Aug 1st – 5th)

    The Arsenal FC teams hope to meet millions of their Nigerian fans who will have the opportunity to meet all their top star players like Robin Van Persie, Thomas Vermaelen, Alex Song, Theo Walcott and others. According to the club’s Head of Marketing, Angus Kinnear, the aim of this tour is to create a long-term and team oriented partnership between Arsenal and its numerous fans in Nigeria and the continent as a whole.

    This will be the first tour of Arsenal FC (The Gunners!) to Nigeria, thus presenting massive opportunities for corporate brands to exploit the huge global media attention that will be occasioned by the tour.

    The 10 day tour period will be highlighted with Arsenal FC adopting the Kwara State Football Academy as one of its first Arsenal FC soccer schools in Nigeria. The academy will be aligned with Arsenal FC’s overall plans for football development. There will be full coverage of the tour activities by SuperSport airing in over 210 countries.

    We at BGV have the honour of presenting you with these exciting and exclusive branding opportunities available through interactive events/activities that will take place during the 10 day tour period. We are available to meet with you at a moment’s notice to further discuss possibilities.

    Please find attached proposal with further tour details and a comprehensive breakdown of branding and sponsorship opportunities available to your brand during the tour. It is important to note that there would be a World Press Conference in London between March 15th and 20th, 2012 to officially launch this tour. To take advantage of this global exposure, please indicate your interest in any of the branding opportunities stated below preferably before the March 15th, 2012.

    Accept our warmest regards as we look forward to giving your range of products maximum brand leverage during Arsenal Tour Nigeria 2012.

    Yours Sincerely,
    For: BGV Limited

    Niyi Oshin
    Marketing Manager



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