Etisalat Nigeria: Specialist-Electronic & OOH Media Planning and Management

Job Category:  Commercial

Job Location: Lagos

Division: Brands & Communications

Reports To: Manager-Media Planning & Management

Job Summary:

Assist in the day-to-day follow up on all media issues that revolve around planning, buying, and monitoring of electronic and OOH media.

Principal Functions:

Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard

Evaluate rationale for all electronic media selections of stations and programs

Assist in execution of Etisalat Nigeria’s media plans while ensuring compliance with defined media objectives and strategy

Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required

Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers

Follow up on ensuring strict buying compliance with media houses

Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management

Assist in exploring new online media opportunities/possibilities of utilization of unconventional media

Liaise with the finance function in facilitating prompt payment of all third-party media service providers

Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities

Attend team/divisional/departmental meetings as required

Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management

Assist in execution of Etisalat Nigeria’s outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy

Assist in sourcing of appropriate and strategic sites

Follow up on supervision of outdoor material posting

Carry out periodic auditing and inspection of all Etisalat Nigeria sites and evaluate new and innovative OOH sites

Follow up on raising and renewal of outdoor sites

Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required

Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners

Follow up on ensuring strict compliance with media partners and analyse the compliance reports as sent by the monitoring agency

Liaise with the finance function in facilitating prompt payment of all third-party media service providers

Liaise with relevant unit/ team/function in carrying out all relevant OOH media management activities

Attend team/divisional/departmental meetings as required

Perform any other duties as assigned by the Manager-Media Planning and Management

Educational Requirements: First degree or its equivalent in a relevant discipline.

Experience & Skills: Between three (3) and five (5) years directly relevant work experience in media/ independent agency or related environment

Click to apply on or before 3rd April 2012

Apply Now

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