Job Category: Commercial
Job Location: Lagos
Division: Brands & Communications
Reports To: Manager-Media Planning & Management
Job Summary:
Assist in the day-to-day follow up on all media issues that revolve around planning, buying, and monitoring of electronic and OOH media.
Principal Functions:
Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard
Evaluate rationale for all electronic media selections of stations and programs
Assist in execution of Etisalat Nigeria’s media plans while ensuring compliance with defined media objectives and strategy
Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers
Follow up on ensuring strict buying compliance with media houses
Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management
Assist in exploring new online media opportunities/possibilities of utilization of unconventional media
Liaise with the finance function in facilitating prompt payment of all third-party media service providers
Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities
Attend team/divisional/departmental meetings as required
Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
Assist in execution of Etisalat Nigeria’s outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy
Assist in sourcing of appropriate and strategic sites
Follow up on supervision of outdoor material posting
Carry out periodic auditing and inspection of all Etisalat Nigeria sites and evaluate new and innovative OOH sites
Follow up on raising and renewal of outdoor sites
Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required
Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners
Follow up on ensuring strict compliance with media partners and analyse the compliance reports as sent by the monitoring agency
Liaise with the finance function in facilitating prompt payment of all third-party media service providers
Liaise with relevant unit/ team/function in carrying out all relevant OOH media management activities
Attend team/divisional/departmental meetings as required
Perform any other duties as assigned by the Manager-Media Planning and Management
Educational Requirements: First degree or its equivalent in a relevant discipline.
Experience & Skills: Between three (3) and five (5) years directly relevant work experience in media/ independent agency or related environment
Click to apply on or before 3rd April 2012
