Guinness Nigeria Plc: Marketing Manager

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Job Title: Marketing Manager – Guinness

AutoReqId: 31462BR
Function: Marketing
Type of Job: Full Time
Level: L4
Reports To: Marketing Director, Guinness Nigeria Plc


To effectively lead and manage the Guinness Brand agenda for Guinness Nigeria
To design and implement strategies for the Guinness Brand in order to achieve targeted profit, market share and volume objectives in GN.
Continually identify and quantify new growth opportunities for the Guinness Brand based on consumer insights and trends.

Beer growth in Nigeria has triggered increased competition and Guinness is no longer the only stout in the market


a)   Financial
Plan, manage and be held responsible for implementation budgets across Brand activities
Negotiates costs of third party suppliers of goods and services through Procurement.

b)   Leadership and Functional Responsibilities
This is a leadership role requiring strong marketing functional and leadership experience

Leadership Capabilities:
Embody the Diageo capabilities.

Functional Capabilities:
Strategic Penetration: Uses analytical skills to generate innovative consumer driven strategies that deliver focused, growth driving business outcomes
Consumer Insight:  Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth
Marketing Judgement: Understands the true consumer impact of our brand building “output” by using clearly defined logical criteria balanced with practical instinct to judge the work
Commerciality: Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results
Excellence in execution: Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately

Top 3-5 Accountabilities

1. Contribute and support the RBT to develop the Guinness code for growth
2. Lead the development of the local game plan
3. Lead the creative development and commercial implementation of the game plan

Qualifications and Experience Required

University degree in marketing / business Studies. MBA is an advantage
Proven and strong Brand and Trade marketing experience
Minimum 8 to 10 years in a blue chip FMCG marketing environment with experience across all marketing mix.
Ideally a period in sales or excellent commercial skills
Extensive ATL and BTL strategy development
Experience working with and successfully managing 3rd party agencies and strategic partners
Budgetary & cost control management

Barriers to Success in Role

Inability to manage and influence a cross functional team
Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Flexible Working options
Lagos based with some travels within/ outside Nigeria
Succession plan will be considered

Application Deadline
14th March, 2012

How To Apply

Interested and qualified candidates should:
Click here to apply online

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