MTN Nigeria: Manager,Vas Proposition & Promotions

Department: Marketing and Strategy
Location: Lagos
Employment Status: Permanent
Job Conditions: Normal MTNN working conditions May be required to work extra hours
Reporting To: General Manager, Data/VAS Marketing

Description:

  • Design go-to-market strategy for all  VAS Products and Service offerings
  • Design, develop, document, implement and measure a clear, well defined VAS Promotions Strategy (building on Products & Services roadmap per brand segment)
  • Work with Brand Managers and Business Intelligence  team to analyze customer needs and aspirations and draw relevant insights for the development of  compelling VAS  propositions across segments
  • Ensure successful launch of VAS products and services and drive go-to-market execution
  • Position MTN’s VAS propositions as best-in-class and best –in-market;  bring MTN VAS products to the forefront of available distribution channels to increase overall service adoption
  • Drive uptake of VAS in each of the outlined segments and design strategies to ensure high ARPU contribution from VAS across segments
  • Provide input into business cases for proposed  VAS products and services
  • Create VAS promotion requirements documents to facilitate implementation, including market requirement documents, descriptions, cases, storyboards and VAS flow diagrams
  • Develop and execute communication strategy for VAS products in terms of adverts, promotions and events
  • Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to VAS.
  • Work with Brand Managers, Product Managers, Business Intelligence, Research, Sales and Customer Operations to ensure and agree promotion objectives and desired user experience.
  • Track revenue growth for  VAS products
  • Evaluate viability of identified partnering opportunities for complementary third-party products to broaden company’s VAS product portfolio.
  • Collaborate closely with technical design and implementation teams to communicate promotional frameworks, understand the impact that these requirements have on the architecture and design of the product, and adjust requirements as appropriate to optimize return on investment
  • Oversee the design, development and implementation of business/operational tools and processes related to VAS promotions.

Required Skills:

  • First degree in a related field
  • Possession of a MBA will be an advantage
  • 8 years work experience which includes:
  • 2 years in a supervisory or managerial capacity
  • Minimum of 3 years managing product promotions
  • Experience in collaborating with and influencing both internal and external stakeholders
  • A good understanding of systems, networks and mobile telecoms and mobile applications
  • Project Management Experience in telecommunications marketing or consulting will be an advantage.

Qualification

  • First degree in a related field
  • Possession of a MBA will be an advantage

Application Deadline 
15th March, 2012

How To Apply
Interested and qualified candidates should:
Click here to apply online

1 Comment

  • Why can’t fresh graduates be requested for? untill one has a working experience? What if i hav d skills,it means i cant get d job without experience? Where do i get d experience if i dont work wt a company or industry?

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