Etisalat Nigeria Job: Manager-Mass Market

Emerging Markets Telecommunication Services (EMTS), trading as Etisalat, is a Nigerian company duly incorporated under the laws of Nigeria in partnership with Mubadala Development Company and Etisalat of the United Arab Emirates. Incorporated in Nigeria as a private company, it acquired the Unified Access License from the Federal Government in January 2007.

Etisalat is an equal opportunity employer and supports workforce diversity. At Etisalat, we believe that diversity enriches our performance and products & services, the communities where we live and work, and the lives of our employees. As our workforce evolves to reflect the growing diversity of our communities and the global marketplace, our efforts to understand, value, and incorporate differences become increasingly important. Women and minorities are encouraged to apply to suitable openings.

Job Position: Manager-Mass Market

Division: Mass Market Segment
Reports To: Head-Mass Market Segment

Job Summary:
Ensure execution and implementation of mass market strategies and initiatives aimed at maximizing market penetration, growth and profitability

Principal Functions:

  • Develop propositions for research initiatives aimed at acquiring intelligence on the preferences and behavioural patterns of the mass market within the Nigerian operating environment; proffer recommendations for the attention of the Head-Mass Market Segment
  • Propose new mass market product initiatives and options for convergence
  • Develop propositions for promotional campaigns targeted at the mass market segment
  • Liaise with the Brands & Communications team in defining effective channels for communicating defined/ approved initiatives aimed at creating awareness in the mass market segment
  • Develop initiatives for market penetration and market share acquisition for the mass market segment
  • Liaise with relevant Marketing divisions/ units to ensure successful launch of products targeted at the mass market segment
  • Develop a customer lifecycle extension plan for the mass market segment and proffer recommendations for the attention of the Head-Mass Market Segment
  • Provide clear direction, set targets, prioritize tasks and assign responsibilities to subordinate team members
  • Support the Head-Mass Market Segment in implementing the division’s work programmes and plans in line with agreed-upon procedures and guidelines
  • Support the Head-Mass Market Segment in planning and managing the human and material resources of the division in order to optimize performance, boost morale and enhance productivity
  • Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives
  • Prepare and/ or compile agreed periodic activity and performance reports for the attention of the Head-Mass Market Segment
  • Perform any other duties assigned by the Head-Mass Market Segment

Educational Requirements:

  • First degree or equivalent in a numerate discipline
  • Relevant postgraduate and/ or professional qualifications/ certifications will provide an advantage

Experience & Skills:
Between five (5) and eight (8) years’ directly relevant post-NYSC work experience

Click to apply on or before 16th July 2012



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