And in a new video released today, rapper Kanye West is seen playing the protective boyfriend as actor Kevin Hart makes attempts to ‘steal his lady’.
In fact, everything is all above board – and filmed as a playful commercial plugging the upcoming MTV Video Music Awards, which Scary Movie 5 star Hart is hosting next month.
In the clip Kim, 31, and Kanye, 35, are seen lounging around on a bed, before an excitable Kevin enters the room dressed in a dapper black suit.
Kanye asks Kevin, 32, why he is looking so smart, saying: ‘Why you all dressed up, we just came from the gym?’
Kevin then interjects, explaining that he his hosting the VMAs and this is the first time ‘everyone’s going to get a whiff of this’.