You Are Bad For Business – Nivea’s New Head Tells Rihana


There seems to be no love lost between Nivea’s new head honcho Stefan Heidenreich and Rihana, at least when it comes to his company.

Heidenreich publicly expressed disapproval with the skin care line’s decision to have the sexy star singer and actress as the face of the brand’s 100th anniversary, by saying “Rihanna is a no-go,” according to The Daily Mail.

Speaking further, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability,” and added that the singer’s ads shot last year should have never aired. Does this imply Ri-Ri lacks those attributes? You be the judge of that.

Not one to let sleeping dogs lie, Ri-Ri had a little something to say quite expectedly about all this, too—well, kinda.

She posted a headshot of Heidenreich on her Twitter with the caption, “No caption necessary.” Lol.



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