Rihanna Wins Most Coveted Honor As VMA 2012 Ends… Full List Of Winners Inside

The 2012 Video Music Awards was a potpourri of few fresh faces with many familiar ones. One Direction won a whopping three awards, while Rihanna took home the night’s most coveted honor – video of the year.

Ultimate Winner: Rihanna

The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place yesterday, Thursday September 6, 2012, honoring the best music videos from the previous year. The VMA 2012 was broadcast Live from the Staples Center arena at Los Angeles, USA.

From Left, Singers Niall Horan, Harry Styles, Liam Payne, Louis Tomlinson, and Zayn Malik Of One Direction Accept The Best Pop Video Award At The 2012 MTV VMAs Yesterday, in Los Angeles.

Rihanna opened this year’s award with a performance that was full of seduction (which by the way, seems to be her thing), good music, even better dancing and—the best part—a balloon party!

See the full list of winners below:

Video of the Year: Rihanna, “We Found Love”
Best New Artist: One Direction, “What Makes You Beautiful”
Best Female Video: Nicki Minaj, “Starships”
Best Hip-Hop Video: Drake, featuring Lil’ Wayne, “HYFR”
Best Male Video: Chris Brown, “Turn Up the Music”
Best Pop Video: One Direction, “What Makes You Beautiful”
Best Rock Video: Coldplay, “Paradise”
Best Video With a Message: Demi Lovato, “Skyscraper”
Best Electronic Dance Music Video: Calvin Harris, “Feel So Close”
Most Shareworthy Video: One Direction, “What Makes You Beautiful”
Best Choreography: Chris Brown, “Turn Up the Music”
Best Editing: Beyonce, “Countdown”
Best Visual Effects: Skrillex, “First of the Year (Equinox)”
Best Cinematography: M.I.A., “Bad Girls”
Best Art Direction: Katy Perry, “Wide Awake”
Best Direction: M.I.A., “Bad Girls”


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