Standard Chartered Bank Job: Head, Digital Marketing

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Head, Digital Marketing
361563
Marketing
Nigeria – SCB
Full time
Permanent
Job Description
The is a collaborative role that is expected to enhance SCB’s image as “Best Digital Bank” in consumers’ mind in the country. To accomplish this, this role entails:
a. Drive Digital metrics – Online sales, Digital Channels Migration metrics
b. Build and enhance existing capability in close partnership with relevant stakeholders in Remote and Product and segment teams
c. Launch and leverage the Digital space for innovative campaigns and ideas which help deliver Digital metrics.It also provides media marketing responsibility when synergy applies.
Key Roles & Responsibilities
Digital Assets
 Create an end-to-end online process to acquire customers for unsecured lending products
 Website Revamp
– develop a comprehensive Digital Marketing plan covering online advertising, website revamp with latest offers and launches, e.g. SEM/SEO, E-DM, SMS, social media seeding, influencing via bloggers, Smartphone Apps etc.
– own primary responsibility to drive SCB website content and quality in the country. Relentlessly pursue stakeholders to continuously create better customer engagement
 Project Virtue – execute Virtue as a strong owned media asset to create a strong ‘earned media’ in partnership with large payments providers
 Online Sales – execute and ensure country MIS dashboards and tools are being built to address market level funnel management capability
 Social Media Property – launch and roll out social media site with a strong ‘engagement’ framework and arrive at a ROI
 Online Usage – run a strong channel migration campaignDigital Capabilities
 Use Group guide and track dashboards for performance measurement and campaign management
 Drive key brand  metrics via  the  digital  marketing:  brand  awareness, consideration,  loyalty, brand metrics
 Spot opportunities to drive positive customer NPS by frequently publicizing “SCB good news” using earned media, owned media and paid media
 Monitor i needs usage, enhancement and expansion

Digital Alliances
 Support Group and Country Payments strategy and execute as a large Digital publisher
 Position as  a Payment gateway provider: MIGs, TNS/ Bill Desk
 Explore partnership opportunities with 3rd party online players with clear objective to deliver one or more of the key objectives: (a) brand perception, (b) existing customer engagement and product usage and (c) new customer acquisition

Remote Banking Support
 Support Remote Banking rollouts to drive key business outcomes through earned media, owned media and paid media

Branch Support
 Support perceptual brand build by broadcasting industry awards, customer events, key alliance promotions, global sponsorships etc via digital communication channels
 Drive branch traffic growth by creating and delivering focused online campaigns
 Support Loyalty Marketing team in building the image and adoption of 360 Rewards
 Optimize marketing dollars by creating repeatable campaigns in the country

Media Marketing (if combined into this function)
 Execute and optimize agencies management and media planning across all segments and products in the country
 Develop partnership with key media agencies to maximize reach to customer base
 Create suitable segment demand and service based proof advertising.
 Ensure marketing communication plans & calendars are strategically accountable for every marketing dollar
 Design and execute CB brand specifications (brand positioning and brand architecture) to reinforce the overall country SCB brand positioning through consistency in CVP
 Develop and roll out brand initiatives with Country Corporate Affairs Head
 Ensure communication to customer is standardized and meets group branding criteria

Leadership and People
 Develop talent pool and transfer knowledge for future growth and continuity.
 Be an effective agent of change and provides strong people management leadership through resourcing, retention, performance development and teambuilding.
 Coach direct reports and key talents to deliver individual performance
 Manage employee engagement, motivation and attrition issues

Qualifications & Skills
Functional
• At least 10 years of substantial experience in marketing of a large scale global business with 5 years of digital marketing exposure
• University Graduate and preferably with MBA experience
• Excellent marketing communication and branding skills, execution and knowhow
• In-depth knowledge of  advertising and media agencies’ functionalities to draw their bestPersonal
• An effective team leader and player, to build strong bench strengths in media management
• Strategic, thoughtful, analytical, decisive and determined
• Well-organised, hands-on and disciplined approach to work
• Commercially astute, driven and energetic
• Driven and ambitious; inclusive and co-operative in style
• Excellent communication skills and ability to develop strong relationships with segments, products and geographies
• Enjoy working in a challenging, fast paced environment, and have a “can-do” mindset and entrepreneurial attitude
• Track record of continuous self learning and pushing the boundaries
• Ability to manage detail as well as step back and see the bigger picture
• Strong presentation skills with an ability to translate complex issues into simple
• Cultural sensitivity and matrix awareness.

In compliance with the National Youth Service Corps (NYSC) Act of 2004, all applicants should ensure that they have completed the mandatory NYSC programme. A discharge certificate will be required as evidence of completion of the programme. Where an exemption has been granted, a certificate of exemption will also be required.

Diversity & Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.

Apply Now

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