Over the last 24hrs, the Nigerian media and entertainment industry has been agog with news of the mega pan-African exclusive deal between D’banj and Sony Music Entertainment’s RCA Africa label.
Today, we bring you the details of the deal which is a significant milestone in the career of the already accomplished singer and his fledgling company, Dbanj ‘DB’ Records.
The press release reads:
Global recording company Sony Music Entertainment is proud to announce the signing of Nigerian megastar D’banj to its RCA Africa label. The breakthrough deal also includes a multi-album, worldwide exclusive contract with emerging Nigerian singer-songwriter star Kayswitch and a strategic partnership with D’banj’s Nigerian record label DB Records, whose catalogue includes artists and producers such as J.Sol, Jay Sleek and DeeVee.
The signing landmarks a historic moment, which sees Africa’s number one superstar artist join Africa’s number one music and entertainment company Sony Music. “Partnering with D’banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’banj’s music to millions of fans, established and new, across the continent is an honour for us. There are still so many to whom an artist like D’banj has so much to offer that we can see a brand new era emanating from this phase in his career. We are very excited about being a part of it,” says Managing Director of Sony Music Entertainment Sean Watson.
“Partnering with the leading music company in Africa is a natural fit for me and DB Records to ensure my music can be available to my fans across every corner of Africa and in countries where they’ve never been able to access my music in a legitimate way, instantly as its released anywhere else in the world. It’s a new era for Africa, the birthplace of music and I’m excited about this very powerful partnership with Sony Music through which we will give birth together to a new era with endless opportunities for my fans, producers, artists and the start of a new time for a revolution in music from Africa. Nothing is impossible!” says D’banj
Since the first time I met the incredible talent that is D’banj in Lagos a few years ago, headlining the first of many shows we did together, I knew he was destined for musical greatness. Indeed D’banj went on to smash all expectations around the world. He has always flown the Nigerian and African flag higher and higher and broken down the barriers for many of Africa’s great talent to follow through. We are thrilled to now have D’banj in the family with Sony Music and RCA Records and to represent him across the African continent. Together we can take his amazing music and talent to even greater heights and new audiences, as well as launch emerging new stars such as Kayswitch through this landmark partnership” says Jandre Louw, founder and CEO ROCKSTAR400.
D’banj literally broke contemporary sounds and music from Africa onto the mainstream Global stage recently with his smash-hit “Oliver Twist”. The track has sold more than 11 million copies worldwide to date. The single debuted at number 9 on the UK National charts, just behind the likes of Rihanna and Tulisa.
In 2011 Kanye West penned a deal with D’banj onto his G.O.O.D. Music label in the USA. D’banj also signed with Mercury in the UK. Over the course of his career D’banj has worked with Snoop Dogg, Kanye West, Jay Z, Kid Cudi, LA Reid, Tinie Tempah and Rio Ferdinand. A humanitarian at heart, D’banj is the founder of Koko Foundation for Youth and Peace Development. He is also Nigeria’s first United Nations Youth Ambassador for Peace.
KaySwitch ‘D Produkt’ began his journey into music in secondary school, where he used to rap with his friends for fun. Rapping gradually became a part of him and later singing and songwriting. Influenced by iconic stars such as Sizzla Kalonji, Jay-Z, Talib Kweli, Youssou N’dour, his greatest musical influence was his older brother, D’Banj, who played a major role in KaySwitch’s love and passion for music and entertainment. KaySwitch ‘D Produkt’ spent a lot of time with his brother D’Banj and gradually developed his own musical style and direction, but it was not until his first encounter with the mic in 2005 while recording a track with his friend Dr. Frabz in the studio that he decided to take up music professionally.
KaySwitch who lives by the saying “send on” which he interprets as “bringing on blessing and good things to come”, couldn’t hide his excitement as he said, “I’m incredibly blessed and energized being part of this powerful family and of the endless opportunities this will provide to my music. Being part of the Sony Music family has now increased my family ten fold and I can now focus on my music and my fans and taking it to a whole new level and to all corners of not only Africa but across the planet!”