Guinea Insurance Plc: Group Lead, Marketing

Job Title: Group Lead, Marketing

Job Description

  • Develop the marketing channel (both federal and private sector) for the company by planning and executing the channel strategy
  • Be responsible for development, implementation and management of sales team structures, especially for the private sector, including their performance management framework and reward & remuneration strategies
  • Be responsible to plan and execute partner acquisition strategies and lead the business development and retention of key accounts/schemes
  • Continued relationship development and management with both brokers and customers and driving the negotiation for pricing of each group account/scheme
  • robust annual and 3-year rolling channel sales plan with effective budget forecasting
  • Robust financial health of the Channel and meeting its profitability benchmarks and targets growth in business volumes whilst maintaining a profitable build of the portfolio
  • Reduced dependence on the federal business within the group sales portfolio and enhanced focus and delivery towards the development of the private sector
  • Profitable and to-target growth in Group Life businesses

Desired Skills & Experience

  • Minimum of a University Degree is required
  • 10 – 15 Years experience as a Team Lead
  • An excellent working knowledge of the Nigerian financial services market, Insurance and especially the government and private sectors
  • Strong result orientation, good interpersonal skills and high level of team building capabilities
  • High energy levels and decision – making capabilities that support robust execution of plans
  • Knowledge of planning, implementing and managing relationship based distributor networks

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