Five Nigeria Professional Football League (NPFL) clubs on Tuesday benefitted from the area of corporate sponsorship. Dolphin FC, Lobi Stars, Heartland, Enugu Rangers, and Sunshine Stars signed a shirt branding contract with Harp Premium Lager in Lagos.
Harp Premium Lager is a one of the many brands of Guinness Nigeria Plc. The Managing Director/ Chief Executive Officer, Guinness Nigeria Plc, Seni Adetu, said that the financial term of the contracts stays undisclosed.
“The financial terms remain exclusive and at the clubs disposition to disclose. We’ve chosen these clubs because they are among the best and are the traditional clubs in the country,” Adetu said.
The clubs representatives also spoke about the deals at the unveiling ceremony.
“I’m proud of what Guinness have done here today. I’m happy that they’ve partnered with us not by popularity. It’s like I’m in Europe with this kind of event,” the vice chairman of Lobi Star, Dominic Iorfa said.
“This is the first of its kind since I came back from the USA. This is good for the clubs as the sport cannot be backed by government alone,” said Ozor Paul Chibuzor, CEO of Enugu Rangers.
“This is unique because most times corporate bodies only identifies with successful teams at the end of international competitions. But Guinness Harp has proven to be different. We are hopeful that after this contract, we will renew it next year,” Fan Ndubuoke, Heartland general manager said.
“I am excited with this and I’m sure that our fans will be excited as I am. We will make sure Port Harcourt becomes home to your brand,” Dolphins general manager, Dumbo Awanen said.
3SC and Enyimba signed shirt branding deals with Dubic Lager last year.