Kim Kardashian has been accused of packing on the pregnancy pounds to fatten up her diet endorsement deal.
The reality TV star and successful businesswoman is due to give birth to her first child with rapper boyfriend Kanye West in July.
Reports suggest the 32-year-old star is purposely consuming more calories than necessary.
Apparently she is doing this to be paid a bigger bonus from a potential weight loss endorsement deal.
“I wouldn’t put it past her to blow up just so her weight loss is more dramatic,” a source revealed to In Touch magazine.
“The way diet company deals are structured, bonuses are often built in for losing more weight in a shorter period of time.”
Kim has been spotted eating in public on many occasions since announcing her baby news.
She has been criticized for her quickly ballooning figure much like singer-turned-fashion designer Jessica Simpson during her first pregnancy.
Jessica was closely watched as she signed a US$4 million Weight Watchers deal before giving birth to daughter Maxwell in 2012.
“She knows what she’s doing by showing off her heavier figure and stuffing her face in public,” another insider commented about Kim.
“The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose.”
Apparently Kim’s mother and manager Kris Jenner also benefits from her expanding frame.
While Weight Watchers and Jenny Craig have both denied plans to make her a spokeswoman, Dianna Antlocer, Head of Marketing at the Dukan Diet plan, admitted, “We would definitely work with her.”
“[Kris] would get a percentage of any deal, so she’s pushing Kim hard to start signing contracts – baby shower photos, baby-bump pics, weight loss,” a friend said.