MTN has kicked off their television commercial for the recently activated Number Portability Scheme with Saka gladly announcing he has ‘upgraded’ to MTN.
Saka seems to have changed camps and pitched his tent with rival company, telecoms giant MTN. A new MTN ad campaign tells us so.
‘I don port o, I don port go MTN. I don upgrade to MTN‘, he sings and dances.
Advertising doesn’t get more brutal than this, picture a popular face of a big brand, announcing to millions of consumers that he’s switching camps and advising them to do so too!
Saka, sources say, got paid a mouth watering N20m. Who would resist the offer? Many questions however trail the move; didn’t Saka have an exclusive contract with Etisalat or was he being paid per campaign