Retailing at a jaw-dropping $97,060 the GRV goldRally Wax from luxurious car care products maker Mitchell & King has been described as “exceptionally exclusive” and is by far the most expensive car wax ever created.
In the world of the rich and powerful it’s not so much about making a car look shiny but about spending ridiculous amounts of money to make a car look shiny. In order to satisfy the needs of its wealthy clientele, Scottish company Mitchell & King has launched a limited edition car wax in honor of the ultimate luxury lifestyle car race – the goldRush Rally. The GRV car wax boasts a gold shimmer and will apparently protect the vehicle for up to 4 months.
That sounds great and all, but does it really justify the $97,060 price tag? Not really, but adding a stylish container milled from the finest grade Titanium, coated with 24ct Gold and encrusted with Swarovski crystals and 10 x 0.5-carat, F Colour, VS2, brilliant round cut diamonds definitely sweetens the deal. The goldRush Rally package also includes 2 24-carat gold rings, an expensive car shampoo, as well as the application of GRV wax by a Mitchell & King approved detailer. Oh, and the wax will be delivered personally by the company’s director. Now that’s more like it, right? No, I guess not…
Did you recently win the lottery? Do you think this is exactly what you need to let the world know you finally made it? Not so fast… Mitchell & King won’t sell their treasured wax to just anybody. You have to apply to buy it, and the company reserves the right to refuse a purchase. So if your car isn’t among the most exclusive in the world, or if you don’t have a lavish enough lifestyle, you’ll probably have to settle for some good old turtle wax or at least one of their less expensive products – like a $6,700 bottle of Rory car wax.