Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus. A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians. In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
To sustain and enhance targeted gross revenue in respective territory or designated rural area by effective implementation of
planned sales and distribution strategies that are aimed at improving the distribution channel.
Expected End Result
Effective and efficient utilization of the Sales & Distribution verticals the deliver quality Gross Adds leading to growth in REC and Revenues
To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To design and provide tools to sales team for market expansion
To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
To conceptualize and rollout suitable products and plans in to drive acquisitions and revenue.
To design suitable consumer and trade schemes so as to acquire revenue-paying customers.
To analyze and identify channel partner ROI enhancement opportunities.
To design and implement channel incentive program to achieve the desired REC net adds target.
To facilitate sales team to achieve the desired REC net adds larget through conceptualizing and implementing suitable sales incentive programs
To plan and monitor acquisition cost.
To plan and optimize the Sales and Distribution service expenses.
Expected End Result
2. Incremental Share of Net Adds
To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
To plan and implement the handsets strategy to gain market share and counter competition
Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
Desired Skills & Experience
Bachelor’s degree in Social Sciences, Management or any numerate discipline
MBA and/or professional certification would be an added advantage
Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
5-8 years experience in Marketing or Sales function in FMCG orTtelecoms environment
2-3 years supervisory role
Must have hands on experience in planning, forecasting, analysis and reporting
Personal Characteristics and Behaviours
Strong skills in trend analysis and interpretation
Ability to draw inferences from limited/incomplete data
Ability to read, understand and extract valuable insights from Market research reports
Ability to function under pressure.
Good verbal and written communication skills
Ability to organize and prioritize multiple tasks
Willingness to undertake fairly regular regional travel