The Brand Manager will play a key role in the brand development of category portfolio. The position involves Brand Strategy Development, working on the Brand Equity and Brand Mix development for the category portfolio. He/She will also lead and drive regional cross functional resources (R&D, Supply Chain, Communication Agencies) in developing world class, growth focused innovation mixes for the region.
Key position responsibilities:
Marketing Strategy Development
Develop an annual Marketing Plan to achieve targeted results.
New product development
Development of tactical marketing initiatives/recommendation of Trade Promotions
Accurate forecast of sales demand
Financial and Budget Management
Key expected position results / outcomes:
Plug into global brand centre’s to tap into brand strategy
Analysing market & consumer insights and trends, and developing business opportunities for brands.
Decide the MR Plan for the portfolio
Brand Equity and Brand Mix development for the category portfolio
Deliver KPIs by developing strategies and executing key new products and strategic
Identify and prioritise market & consumer insights & trends in rolling out innovations.
Gain Management approval and successfully launch new products.
Driving investment strategies and budget commitments behind brand strategies by country to ensure maximisation of brand potential
Managing Brand P&L across the region
Desired Skills & Experience
Skills required to perform position responsibilities & achieve results / outcomes:
Passion for Growth relating to high energy levels, motivation and scale of ambition
Significant level of organizational insight and awareness
Change Catalyst and Seizing the future