General Manager – Viramsun Nigeria Ltd

Viramsun Nigeria Ltd, incorporated in 1971, is part of the Sun Group of Companies and has gradually transformed itself from a family business to a professionally managed organization.

Managed by a young, dynamic and dedicated team of professionals, Viramsun has been able to position itself at the forefront of the tyre business in Nigeria.

Catering to every sector of the Nigerian need from Agri, Industrial, OTR, PCR, TBR & TBN. Today Viramsun represents on an exclusive basis some of the worlds leading brands namely;


Viramsun maintains on ground stock in over 160 different SKUs of various brands and is able to cater to its channel partners, dealers and retail network using the most modern fleet of light commercial trucks from any of its entire network of branches across Nigeria.

Job Description


POSITION: General Manager (GM)
DEPARTMENT: Sales/Management
COMPANY: Viramsun Nigeria Limited
LOCATION: Lagos, Nigeria
REPORTS TO: Group Managing Director – Nigeria (GMD)


The GM reports directly to the GMD and has sole management of the entire sales operations and management of the company’s products and services in Nigeria. You will lead a large sales team and manage the entire sales function, looking after all sales activities for tyres, batteries and rims.

The role will provide operational and strategic input and decision making for the business in Nigeria. You will focus on assessing business drivers and develop both short and long term plans to improve the effectiveness and the results of the business operations.

In collaboration with the GMD, you will be held accountable for the sales growth of the business and will advise the group {board} on the direction it should take {adopt} in order to grow the business


Sales Strategy & Planning

To formulate and implement sales related objectives, strategies and actions plans to enable improvement and growth in revenue and profitability of the division.
To develop and implement product and brandwise business plans to ensure that optimum market share is being achieved for each product category and sub category.
To formulate the sales policies, practices and procedures (in consultation with GMD) to ensure smooth work flow within the division
To attend executive meetings and communicate with the board members, understanding the priorities, strategic focus and needs of key stakeholders.

Sales Activities

Analyse the trend and changes within the market, including but not limited to product, brand, size, pricing and availability.
Evaluate the impact of the analysis and review the same with GMD with any recommendations, suggestions or requests for approval.
Provide leadership to the Product Heads (PHs), Branch Managers (BMs) and their team by aiding them in establishing and maintaining face to face contact and managing relationships with top dealers and decision makers in the industry.
Conduct monthly review meetings with the sales team to evaluate their progress and performance.
Visit all key corporate and dealer accounts at regular intervals in order to establish and manage the customer satisfaction program and activities by gaining a clear understanding of customers’ business and requirements.
Formulate customer target/ incentive programs to provide growth in revenue and profitability whilst rewarding the customer’s performance and off take.
Identify slow and dead moving sku’s and implement action plans to liquidate the same.
Represent the organization at dealer meet, exhibitions, events etc.

Marketing Activity & Planning

Conduct annual workshop with the entire team to ensure they are aligned with the strategic objectives set forth by the brand principles and board of directors.
Chair the annual marketing department planning and budget process and provide strategic guidance on the preparation of the annual, quarterly and monthly marketing activities (new product launches, dealer and consumer meetings, road shows, promotional material, etc) proposed by the marketing manager for final approval by the brand principals and board of directors.
Ensure compliance in the implementation of the marketing activity of each brand as approved by the principles and the board.
Ensure proper communication of the brand image is covered through product displays and pop materials etc as may be needed at the point of sales.
Create and implement innovative ways of promoting our product lines.

People Management

Provide proactive and professional leadership to all team members and subordinates
Coordinate resources of the shared services with our divisional heads to ensure efficient and effective management of the division and the employees serving within the same.
As a member of the core committee on human resources matters, you shall participate in review meetings, seminars and retreats focused upon creating a better work place for all employees.
Participate in recruitment activities of the division as appropriate.
Ensure new employees undergo the induction and orientation program and evaluate their feedback. Where additional training and development is required arrange for the same in conjunction with the HR department prior to deploying the employee to the job.
Ensure team members are cross-trained to support successful daily operations.
Manage programs in conjunction with the HR department and other peers to mentor, train, appraise and compensate the team.
Participate in the performance review process for the divisional staff with the HR department.
Prepares monthly and quarterly assessments of sales force productivity.

Reporting & Financial Management

Collate, prepare and submit monthly divisional performance report.
Chair the committee of annual budget and forecasting. Present along with the divisional FC the annual sales and expense budget for board review and approval.
Assess and analise the short, medium and long-term implications of the sales strategies and it’s impact on the company’s operating profit.
Review cost control measures and implement system of effective expense management at branch level. Recommend improvements to the existing system where appropriate.
Ensure compliance with expense budgets in conjunction with the divisional FC and seek for approval from the GMD for over budget expenditure on operational matters.
Conduct the weekly debtors review meeting with entire sales team.
Evaluate monthly credit report (issued by divisional FC which monitors all debtor outstanding balances to ensure credit customer confirm their respective balances) and present the same to credit committee for joint review monthly.
Provide monthly forecast of sales and collection figures for accurate cash flow to the divisional FC.
Ensure stock and assets are adequately insured by coordinating with the divisional FC
Conduct weekly HODs operational meeting to ensure smooth work flow throughout the division.
Plan and execute routine visits to the network of branches around the country.

Procurement & Supply Chain Analysis

Prepare demand and supply format by the end of first week every month and review the same with GMD before presenting the same to the head office for processing.
Review monthly dashboard report with the divisional FC before presenting the same to GMD
Liaise with suppliers to check the progress status of existing orders & shipments.
Co-ordinate with imports and clearing department to check the progress status of consignments at sea and under clearing.

Inventory Management
Primary custodian of the company’s products and stocks. Must ensure stocks are properly managed including proper system of inward and outward of products at Lagos and all branches.
Ensure warehouse staff are trained and aware on storage of goods (stacking), avoiding pilferage, managing insurance cover with the FC, warehouse being managed properly, deliveries are made properly and without delay
Visit of each warehouse in Lagos once in 15 days and branch warehouse during visits
Desired Skills & Experience

The individual must have held a similar position of sales management in the tyre industry for a minimum of 12 years.
The candidate must have excellent knowledge of the tools and processes needed in the sales function and must be able to demonstrate this throughout their professional career.
A quantifiable record of progressive achievement and success throughout their career and within the sales function. B2B sales experience involving complex and relationship based transactions.
Above all, the candidate must demonstrate success of developing a significant sales organisation with significant growth, including the development and mentoring of the sales function.
The sales force consists of local Nigerian staff as well as an Indian based line management, therefore the candidate must be able to manage a cross-cultural team and overcome local culture nuances as well as the ability to seek out talent within the team.
A clear communicator with the ability to get what is needed from customers and the sales team. Must have an exceptional level of desire, competitiveness, motivation and customer driven focus. A strong work ethic and interpersonal effectiveness.
Educated to at least degree level and have experience at all levels of the sales professional career

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