GLOBACOM’S new musical video featuring nine newly signed Ambassadors has now gone viral and is generating unprecedented interest among youths in the country. The new Ambassadors are Flavour, MI, Omawumi, Waje, Lynxxx, Bez, Naeto C, Chee the Voice and Burna Boy.
Titled “Moving To Greener Pastures”, the TV commercial is already trending on social media with over 50,000 hits within two days of its release on Glo’s online media portals and on YouTube. The commercial that was shot on locations mostly in Lagos, features the artistes moving over to the Globacom network and urging their teeming fans to join them for a delightful experience on unlimited innovation and cost-effective value offer.
According to Globacom’s Regional Director, Marketing Communications (West Africa), Mr. Charles Jenarius, “The depiction of the new Glo ambassadors’ arrival at the “Glo Pearly Gates” symbolized the divine experience reserved for subscribers on the Globacom network through its qualitative services and value offerings.”
Jenarious said, “The TV commercial was a professional collaboration by the best music producers in the country with a good measure of support from the Creative Unit of Globacom and production house.
One of the ambassadors, MI said the video production was very exciting, especially the level of artistry demonstrated by all the artistes in the video. “We sang our hearts out and this is bound to resonate with the youths”.
Globacom is renowned for its entertaining commercials right from the inimitable Glo “Ball” commercial aired at launch ten years ago and the recent “Unlimited” new strap-line commercial featuring youth icons, P-Square.
The network of choice has also brought singing reality television show, X-Factor to the African continent for the first time.