Ad Executive Dies After Falling From 17th Floor On First Date

Jennifer Rosoff
Jennifer Rosoff

A Manhattan advert executive on a first date fell 17 storeys to her death after going outside to have a cigarette on her balcony.

New York City police say 35-year-old Jennifer Rosoff was with a man she had been on a date with outside her corner apartment on the 17th floor in midtown Manhattan shortly before 1am on Thursday when she either leaned against or sat on the railing.

“You know, you shouldn’t do that,” her companion said, according to sources who spoke to dnainfo.com.

“I do it all the time,” she replied moments before the railing collapsed.

Police believe it gave way and she fell, landing on construction scaffolding at ground level at the 400 East 57th Street apartment. She was pronounced dead at the scene.

Jennifer-rosoff-and-400-east-57th-street

The medical examiner will determine a cause of death.

Ms Rosoff’s death was met with shock by her advertising colleagues.

“I was meeting someone for coffee today and the second they got off the elevator and they said: ‘I had the worst e-mail. The subject was Jenn Rosoff died,'” said a friend in the ad sales industry who requested anonymity from The New York Times because he did not want to be seen as inserting his name into a tragic situation. “I hate in situations like this when people want to bury saints, but she was a great person.”

Ms Rosoff had worked at Lucky magazine and The New Yorker, and was currently at a social media start-up called TripleLift.

The city’s buildings department was at the scene on Wednesday examining the railing. A photo of the balcony shows part of it bent down in a V-shape.