Newly promoted English Premier League side Hull City has been re-branded Hull City Tigers, according to the east-Yorkshire club owners Assem and Ehab Allam in an interview with the Hull Daily Mail.
The move will do away with the former moniker, Association Football Club (AFC), which has been part of the club since their since its formation in 1904.
Assem admitted he would personally prefer the club to be known simply as “Hull Tigers.”
“Hull City is irrelevant,” Assem said. “My dislike for the word ‘City’ is because it is common.
“It is about identity. City is a lousy identity. Hull City Association Football Club is so long.”
The club’s debut in the English Premier League was in the 2007/08 season when they finished 17th on the table.
They will return for the 2013/14 Barclays Premier League season, after securing promotion on the final day of the 2012/13 Championship season with a trip to Stamford Bridge.
Managed by Steve Bruce, Hull plays their home game at the KC Stadium.