Samsung Electronics West Africa, a subsidiary of Samsung Electronics Company Limited, a global leader in digital convergence technology, has delivered a cutting edge customer experience solutions that will revolutionalise banking transactions, leveraging on contemporary technology.
The package, known as the Samsung “Bank of the Future” Solution, was unveiled by Union Bank, one of the leading financial service companies in Nigeria, to a select audience at the Silverbird Galleria Union Bank Branch, Lagos last Thursday August 14, 2013. The bank of the future is an interactive self-service solution that focuses on gaining an in-depth knowledge of the individual customers of the bank to meet their unique needs. Bank of the Future solution will ensure that customers are well informed and better engaged whenever they come into the banking halls and are promptly attended to, living them with a unique customer experience that is deeply satisfying.
The new BOF design for Union Bank revolves around 3 core principles: the banking space is designed to allow Union Bank personnel the opportunity to converse with customers readily in a variety of ways, to facilitate relationship and enhance connection to the wider and significant Union Bank network, and to enhance the ease and efficiency of the banking process.
Speaking at the launch of the prototype, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, said the Samsung “Bank of the Future” Solution will differentiate Union Bank from the rest and create a niche for the bank. Customers coming into the banking hall will be well informed about operations, and various products offerings in a way they will not easily forget.”
According to him, “Union Bank has identified the need to create a new way of banking, with real focus on the customer, leveraging retail design principles and identified opportunities from new technologies. BOF solution will enhance functional experience of banking and information gathering for the customer and accommodating a suite of contemporary technology options designed to increase efficiency and speed for the customer experience and turnaround time”.
Key components of the Samsung “Bank of the Future” Solution includes: Media All in One Kiosk; a single user electronic touch-screen information point. The content links the reality of the local branch service offer and spatial experience of the bank with the broader nationwide Union Bank media presence. The content and the range of digital display material are animated and filmic and convey a sense of life, change and interest that is greater than purely static messages. The kiosk engage customer in an intimate way rather than addressing them as though they were in a football stadium, customers could actually request for credit card, debit card, open a bank account and request for loan or consumer products.
It also includes the Samsung Video Wall; a combination 9 Units of Large Format Display UD46 screens that form a large screens display. The display continually runs Union Bank products and services ad while engaging customers; the large screen is made interactive by touch experience and also include facial scanning for analytical information and customized experience for every customer.
The Video Banking Zone is made up of Ativ web kiosk; a semi private space for the bank’s customers. This facility which comprises Samsung Smart TV for 24/7 customer service with the bank’s helpdesk and Samsung Ativ tablet with web browser and printer which allows the customer to access bank and finance websites and to print out information giving them a real life experience of banking hall transaction 24/7.