The body in charge of the Nigeria Professional Football League (NPFL), the League Management Company (LMC) and Supersport of South Africa- a subsidiary of Multichoice Africa- have agreed a four-year broadcast sponsorship deal thought to worth $34m (about N5.4 billion) in total.
The deal, which has been structured to take care of the developmental imperatives of the league, beginning from this season, will officially commence from the 2015 season.
The deal was announced at a joint press briefing in Abuja inside the conference room of the Hon. Minister of Sports Bolaji Abdullahi.
LMC officials say the deal has been designed for Supersport Africa to broadcast live matches and highlights of the NPFL to its audience across the continent and the wider population of football followers in Nigeria, who have access to only free-to-air television, as terrestrial stations are also expected to collaborate with the sole broadcaster for a rebroadcast signals of live matches.
In attendance were the President of the Nigeria Football Federation (NFF), Alhaji Aminu Maigari, Supersport General Manager in the country, Felix Awogu, Chairman of LMC, Hon Nduka Irabor and other members of the body including, Mike Enahoro, Shehu Dikko and Seyi Akinwunmi.
“The broadcast sponsorship represents another major boost for the actualisation of LMC’s mandate to exploit the commercial assets of the NPFL to the maximum benefit of the clubs and other stakeholders,” the LMC chairman Irabor said.
“It also represents another step towards achieving some of the developmental benchmarks set for the transformation of Professional League Clubs to attain higher standards of operation as major drivers of youth empowerment and talent development at all levels.”
Speaking on behalf of Supersport, Awogu reaffirmed the company’s commitment to the development of football in Nigeria using the league as a platform. He challenged clubs to rise to the challenge of the improved league and also optimize the opportunities to attract sponsorship.