Udinese striker Matej Vydra has joined West Brom on a season-long loan.
The Czech international, who spent last season on loan at Watford, becomes Albion’s fourth summer signing.
The 21-year-old scored 20 league goals while on loan at Watford, helping them to third In the Championship and reach the play-off final.
“He had a really good year with Watford and we believe he’s got the qualities to score goals at a higher level,” said Albion head coach Steve Clarke.
Clarke has already secured the services of Nicolas Anelka and Uruguayan defender Diego Lugano from Juventus and Paris St-Germain respectively on a free transfer.
In July, Albion re-signed Bulgaria defender Goran Popov on loan from Dynamo Kiev.
Vydra, who has started two league games in Serie A for Udinese, will be tasked with replacing ousted striker Romelu Lukaku, who returned to Chelsea after his loan spell at the Hawthorns expired at the end of last season.