For multibillionaire telecoms magnate, it is a busy year indeed. Adenuga, who has built his empire through hardwork and relentless marketing, sure knows a thing or two about pushing the envelope.
Having pioneered the trend of using popular entertainment icons as brand ambassadors, he has decided to extend beyond business frontiers and have a personal relationship with them.
This was evident with the recent declaration that he may be the chairman of the forthcoming wedding between Peter Okoye and Lola Omotayo.
A pleasant surprise this has been to stakeholders in the entertainment industry.