Halloween is more than just a candy quest for children dressed in spooky costumes. Over the years, it has become a competition for adults who want to attract attention with their scaring techniques and frightening house decorations. However, a discount store from Norway, pushed the envelope when they stocked their meat freezers with fake severed human limbs and other body parts, scaring children to death and making their parents’ blood boil.
The Europris discount shop thought putting realistic plastic human body parts in their freezers would help their customers get into the Halloween spirit. However, they were rather surprised to discover that parents who came in with their kids were furious after, among witches and monster costumes, they found severed human body parts wrapped in plastic and packed just like ordinary meat products. The bloody limbs, which came from a made-up butcher called “Chop Shop”, not only looked incredibly realistic, they also came with nutritional information stickers, which only added to the gruesomeness of the whole thing. Safe to say, most shoppers were not amused.
After numerous complains, a TV cover story and countless negative responses from the online community, Europris withdrew the realistic Chop Shop range from their freezers and apologized for their failed creepy joke, adding that their intention was not to upset customers, especially the children. Mona Urfjell, one of the many outraged clients of Europris, wrote on Facebook that “There’s no doubt my children would have been terrified if they’d seen this in the shops. I think it’s such a shame that we have an American tradition so violently forced down our throats.” Another person, Gudveig Olsen wrote that “It’s absolutely terrible and it should not be allowed.” “Do we not have enough violence in the country without these kind of crazy people bringing such things into the shops,” Ivar Larsen asked rhetorically.