Operations Marketing Manager, North at The Coca-Cola Company

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The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.

Job description

The closing date for this position is Wednesday, 27 November 2013

Provide franchise and commercial leadership and co-ordination across a geographic location to achieve volume and share objectives through leading the development and the execution of the Business Plan (BBP)

Key Duties and Responsibilities

Strategy and Business Planning:

    • Provide input for and support the implementation of the 3 year BP for assigned geography
    • Develop and execute annual BBP with Bottler
    • Develop and execute annual Customer Business Plans where appropriate

Market Execution and Commercial Excellence:

    • Drive commercial and execution capabilities leveraging RED and the defined Picture of Success
    • Actively pursue opportunities to improve our Route to Market, leveraging best practices from other markets
    • Ensure application of consumer programs designed to enhance consumer brand equity
    • Develop and execute operational elements of agreed brand / price / pack / channel plans
    • Drive horizontal expansion through outlet creation incentive programmes

Manage Capacity to Produce and Distribute

    • Ensure distribution capability is effective in managing the productivity agenda
    • Monitor and track glass float and investment with assigned bottlers to ensure investment is ahead of demand
    • Leverage the support of the technical team to proactively manage capacity and quality – servicing of lines, investment, quality metrics and so on
    • Manage any issues in supply chain with key customers to minimise out of stocks

Franchise Leadership

    • Build value based and strategic “win-win” relationships with System partners at Bottler middle management and on occasion senior local management levels
    • Lead Bottler training and development modules and capability building initiatives targeted at commercial teams – especially RED, RTM and Collaborating for Value
    • Coach and develop reporting KO associates to maximize full and current potential


    • Manage the Workplace Rights and Human Rights agenda with bottling partner(s)
    • Assist fully in the execution of community programs designed to enhance KO reputation within the community

Financial /Job Scope

Organizational Impact/Influence

Within The Company

  • Senior Operational Marketing Manager or Country Manager (guidance, supervision, coaching)
  • Peer associates within Marketing, Financial, Technical, PAC, HR functions etc.(collaboration)
  • Reporting associates within the Operations function (leadership, guidance, coaching)

Outside The Company

  • Bottler Middle Management and at times Senior Local Management (Gain commitment to BBP)
  • External organizations as appropriate and at the appropriate level
  • Government officials and NGOs

Supervisory Responsibilities: None

Required Job Requirements/Qualifications

Technical Skills

  • Strong Commercial understanding with deep knowledge of RED and Route to Market
  • KO system knowledge and clear understanding of the dynamics of the soft drink industry
  • Strategic mindset – ability to identify and act on opportunities
  • Understanding of RGM and ability to covert same into winning strategies
  • Project management skills
  • Ability to manage budgets
  • People management skills
  • Communication skills
  • Fluent in English

Competencies: Leader of Others

  • Drives Innovative Business Improvements
  • Balances Immediate and Long-Term Priorities
  • Delivers Results
  • Imports and Exports Good Ideas
  • Develops and Inspires Others
  • Lives the Values

    Required Experience

    Minimum 8 years experience with a FMCG Company. Functional experience within an operational function would be an advantage. Bottler experiences an added advantage.

    Education Requirements

    • First level Business degree qualification minimum. MBA in Business Administration is preferred

    Cultural Diversity

    • Ability to balance interaction at multiple levels from Bottler Middle and Senior Management to retailers requires cultural sensitivity.
    • Cultural diversity specifics will depend on assigned geography characteristics


    • Priority setting within expanded framework of responsibilities
    • Rapid execution of decisions through internal management process
    • Need to maximize efficiencies, decision making and learning vertically within the KO and Bottler Partner System structures and horizontally across markets
    • Alignment of System Partner and KO planning priorities and timing

    Judgement and Decision Making
    The Operational Marketing Manager is responsible primarily for the development and execution of the BBP

    Working Conditions
    As per assigned territory

    Travel Requirements
    Will depend on the geography of the assigned position and business priorities

    At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.


Click here to apply

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