Jumia Nigeria Unveils the Proudly Nigerian Fashion “ByNaija” Supporting Nigerian Designers

PR- Jumia Fashion by Naija

Lagos, March 26 2014, JUMIA, Nigeria’s biggest fashion store opens up a new subcategory especially for proudly Nigerian fashion.

The Nigerian Fashion industry has grown so big it is being recognized on the runways across the world and we have some of the most talented fashion designers in Nigeria making everything from clothing and accessories to shoes and beauty products from scratch.

This is not a new discovery but recognition for local designers. Everything the western world has to offer can be made and found in Nigeria, and the birth of the Jumia’s ‘By Naija Store’ brings this premium offering to the customer.

Prior to the latest announcement Jumia’s fashion store continues to grow with the latest addition of over 50 New Nigerian brands.

From the onset of the largest online fashion store, Jumia has been working with some of the biggest fashion designers who have since seen success with selling their products online especially on Jumia.com.


CEO 24 ApparelTemitayoEyitayo stated ‘It has been a great Journey for 24 Apparel being on Jumia. Ever since we launched our clothing on Jumia it has helped increase sales by a great volume and also recognition for the 24 brandsin terms of marketing and visibility. It has also helped customer confidence in the 24 brands, as it is associated with the good quality of Jumia. Selling on Jumia has since made the 24 brand grow faster with fast logistics option’


In a statement from the man behind the premium brand David WejAdedayoEweje‘For a premium brand we had our doubts about how Nigerians online will accept our product but so far, selling on jumia has been a great source to our premium Brand. We not only able to sell a lot but we are able to showcase the fabulous collections we have and we are able to reach a larger audience from Jumia.


Head of Fashion at Jumia Nigeria Funmi Daniel stated,“Jumia Fashion is still growing and with this great step of creating the “By Naija” store we are recognizing local talents. Also we are welcoming as many Nigeria brands as possible to reach their target audience online at ease and get the maximum exposure for their brand. Our aim is to make Jumia the largest and fastest growing fashion store in Nigeria”.


More success stories from Nigerian designers currently selling on Jumia; Scuup Woman one of the biggest female retailers on Jumia tripled her sales in a month.  CEO AmakaKentebe stated “we are really happy Jumia has helped our brand. We have been able to expand massively since we started selling on Jumia. Hitting 1 million naira sales from women’s clothing selling on Jumia is just the beginning for Scuup Woman, we intend to continue working with Jumia and maybe soon take us international”


With the launch of the Jumia’s ‘By Naija Store’ the spotlight has been on the talented Nigerian designers who have been part of the Jumia Fashion story. The fans were not left out as these top designers had the platform to engage fans about their journey so far and future of Nigerian fashion. Look out for more on the Jumia Blog.


Click Here to Shop proudly Nigerian Fashion.



JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop among the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products.

JUMIA is part of the Africa Internet Holding (AIH). The AIH introduces and accelerates the online shift in Africa – for its people and its culture: http://www.africainternetholding.com. AIH is the parent group of eight fast-growing ventures in six African countries: JUMIA, Zando, Kaymu, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi.




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