JUMIA, Nigeria’s largest online retailer with over 20,000 fashion items in store has recently expanded its reach promoting more Nigerian fashion with a partnership with African Fashion Week Nigeria.
Jumia Nigeria is the one stop for fashion in Nigeria, giving as much visibility as possible to Nigerian designers to showcase their products online and reach their target audience all over Nigeria. This latest partnership with African Fashion Week Nigeria allows both parties to engage more fashion followers across the continent and discover new talents in the industry.
Prior to the launch in Nigeria, African Fashion Week has already planned successful events in the UK and other European countries. This year’s AFWN is powered by Jumia Nigeria and will be hosting some of the upcoming fashion designers in Nigeria, who will be showcasing their collections. Just some of the designers at the Fashion Week are House of Marie, Jedidah, Long Feet Boutique and many more.
Jumia recently empowered Nigerian designers with the opening of a proudly Nigerian store called ‘By-Naija’. Co-CEO, Jumia Nigeria Jeremy Doutte stated “We are always proud to promote Nigerian Fashion, and following the success of our ‘By-Naija’ online store, we are looking forward to encouraging more creativity in Nigeria with the upcoming African Fashion Week partnership in Nigeria’
Founder of African Fashion Week Nigeria Ronke Ademiluyi stated that ‘We are really excited to have JUMIA as a sponsor & partner of AFWN, and we believe that JUMIA is the perfect platform that will act as a retail network and distribution channel for our designers, a platform that will assist in making their labels readily available to consumers.
As part of the event line up designers can take part in the one-day workshop for fashion designers hosted by JUMIA, educating them on entrepreneurship and how to reach their target audience with online retailers as a sales/marketing option for their brand.
To round up the Fashion week JUMIA will be announcing the Next Biggest Fashion Brands to Emerge out of Nigeria.
Ticket sales for the upcoming African Fashion Week Nigeria will be available on Jumia.com with delivery options all over Nigeria. Fashion fans can also win free tickets to the fashion week by participating in the conversation on Jumia’s Facebook and Twitter during the period before the event.