Google Inc. just debuted an eight-story-tall, 24-million-pixel-strong digital billboard. To advertise on the billboard costs only $2.5 million for four weeks of display time. Read more on United Press International:
The new screen was fully illuminated for the first time, Tuesday.
It’s almost as long as a football field and takes up about half an acre of space. It stretches the entire block from 45th Street to 46th Street on Broadway.
Harry Coghlan, president of Clear Channel Outdoor New York, which is selling the ad space, told The New York Times that “Size matters in Times Square,”. “Sometimes it just comes down to wanting to stand out, and it comes down to ego.”
It’ll cost advertisers $2.5 million for four weeks of display time.