Regional Manager, Special Channels at Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do


Job description

Level: L5A
Reports To: National Sales Manager, Special Channels


  • Financial

Control spend within agreed limits set by National Sales Manager, Special Channels

  • Market Complexity
  • Reports to National Sales Manager, Special Channels
  • Deputises for the National Sales Manager as and at when necessary
  • Close liaison with Field Sales team, Customer Marketing, Divisional offices, Distributors and 3 rd Party Contractors / Vendors

Functional Capabilities

  • Experienced at managing relationships
  • Commercial Planning – Developing capability
  • Trade strategy – Developing capability

Purpose of Role

  • Responsible for managing and executing the Guinness Nigeria Special Channel strategy in the region comprising Aba, Benin, Ibadan, Jos , Enugu
  • Managing the Special Channel managers in the specified divisions

Top 5 Accountabilities

  • Manage a seamless party/event intelligence workflow (soliciting / scouting around for parties / events)
  • Develop strategy document for the region as an input into the national strategy plan.
  • Oversees the seamless execution of all activities within the region
  • Build and maintain relationships with Special Channel stakeholders and partners in the region.
  • Managing the Special Channel managers in the division

Qualification and Experience Required

  • Graduate (2 nd Class Hons/equivalent) with minimum 7 years’ experience in Sales/Marketing
  • A good planner with a proven track record in similar roles
  • Self-starter-able to work on own initiative
  • Ability to work cross functionally with good interpersonal skills

Barriers to Success in Role

  • Inability to inter-face with key stake holders across function and externally
  • Inability to plan
  • Failure to identify risk areas and put in place an effective mitigation plan

Flexible Working options

  • 80% field – based and 20% based in HQ

Click here to apply

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