Japanese Collagen-Infused Beer Claims To Make Consumers Prettier

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Suntory Precious is a unique collagen-infused beer that’s supposed to make your skin look younger. There’s a hot beauty trend sweeping Japan that has women consuming collagen to improve their looks. OddityCentral has more:

Stores are filled with collagen-laced beauty products and powdered collagen for mixing with protein shakes, while restaurants serve foods naturally high in collagen, like, pig trotters, chicken skin and shark fin. So beer maker Suntory decided to meet women’s needs with a beer containing 2 grams of collagen per serving. “Guys can tell if a girl is taking collagen or not,” a promotional ad for Precious states.

Unfortunately, experts disagree. They say that eating the protein has no proven anti-aging benefits. According to Dr. Ariel Ostad, collagen expert and Clinical Assistant Professor of Dermatology at New York University Medical Center, two grams “isn’t enough collagen to make a remarkable difference for your skin’s complexion.”

He also explained that the idea of a beautifying beer is an oxymoron, because alcohol is actually bad for the skin – it results in inflammation, puffiness, and irritation. “The advertisement claiming that ‘guys can tell if a girl is taking collagen or not’ is totally misleading,” he added.