Inspired by the growing trend of photographing your food and sharing the photos online before tucking in, a Tel Aviv restaurant has launched a special program that allows patrons to take the best food photos possible. OdddityCentral reports:
Called “Foodography”, the unique concept relies on color-coordinated dishes, perfect lighting and custom-designed plates that either spin around to offer different photo angles, or come with a smartphone holder, to make the photos worth sharing on sites like Instagram or Pinterest. “We wanted to reconnect with a new generation of customers – youngsters who connect with food through the lens of a smartphone,” said a spokesman for Carmel Winery, the company that developed the concept along with Baumann Ber Rivnay advertising agency.
The attractive dishes are served on special ceramic plates designed by artist Adi Nissani. One of the plates, called ‘the 360’, spins around so diners can take photographs from several angles, while another has a curved wall, offering an immaculate backdrop for the food. To top it off, expert food photographer Dan Perez tutors diners on the best way to capture their dinner before digging in. Guests are encouraged to share their photographs on Instagram, with the hashtag #fdgr.