Regional Brand Manager – Home Care at PZ Cussons

PZ Cussons Nigeria Plc a market leader in the FMCG sector is seeking for a highly competitive, experienced professional to join our team as a Commercial Export Sales Manager. Our products are distributed across multiple channels, and we place a high level of importance on the Quality and Service we offer to our Customers.


Job Title: Regional Brand Manager – Home Care

Location: Nigeria
Department: Marketing
Reports to: Regional Head of Category – Home Care

Job Purpose

  • Utilize a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

Key Accountabilities

  • Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
  • Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
  • Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
  • Explore & exploit new growth opportunities for the brand.
  • Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
  • Collate local consumer insights and output from research plans to feed into the development of the brand strategy
  • Define pricing policy for products within the brand portfolio in the Region
  • Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
  • Participate actively in company-wide initiatives as required – e.g. Margin Improvement
  • Proactively identify sources and resource needs to support brand growth

Job Context & Special Features
May require:

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends

Qualification, Experience & Competencies

  • Bachelor’s Degree
  • 5-7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

  • Consumer Champion
  • Insight generation (Developed)
  • Communication (Proven strength)
  • Digital (Proven strength)

Brand Champion:

  • Brand propositions (Developed)
  • Strategy (Developed)

Profit and Growth Champion:

  • Commercial delivery (Proven strength)
  • RTM (Proven strength)

Innovation Champion:

  • Innovation (Developed)
  • NPD and PLM (Proven strength)

Business Leader:

  • Personal leadership (Developed)
  • Personal drive (Developed)
  • Talent development (Developed)

Significant Relationships (Internal & External)

  • Regional Marketing team
  • Brand Development & Activation Team
  • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
  • Advertising agencies & Service providers

How to Apply
Interested and qualified candidates should send their CV’s to: recruitmentNG@pzcussons.com

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