Do you know that one in eight children born in Nigeria do not live to see their fifth birthday; with Lagos State being the second highest contributor to diarrhea with a prevalence of 7.5% after Oyo State (9.2%)? This translates that 315,000 children under-five die needlessly from diarrhea annually, equivalent to 64 children every hour. In an ambitious drive to help end this, On 21 February 2016, RB held the RB/Save The Children charity ball for the the Stop Diarrhea programmes.
RB/Save the Children initiative is a unique partnership and ground-breaking programme to help eradicate child deaths from diarrhea piloted in Shomolu Local Government Area of Lagos State.
The partnership since 2013 has berth innovative new hygiene and sanitation products by RB alongside Save the Children’s sustainable Stop Diarrhea programme in Nigeria – aimed at preventing, controlling and treating the unnecessary killer.
The combination of RB’s expertise in product development and research, and Save the Children’s experience of delivering life-saving work have helped save thousands of young lives a yearly.
This is assured as RB’s expertise in product development and research, and Save the Children’s experience of delivering life-saving work will help save thousands of young lives every year.
In order to achieve the partnership’s long-term ambition – to eliminate childhood deaths from diarrhea – RB is creating a game-changing social enterprise scheme whereby all profits from the sale of two innovative products will be reinvested into the Stop Diarrhoea programmes and into continued product development.
For the first time, RB will not be making a profit from these products and the revenue will be reinvested into The Stop Diarrhea Initiative (SDI) to combat mortality and morbidity amongst children under the age of 5years due to diarrhea in Nigeria –which is the sole aim of ‘Save the Children’ and RB .
The Charity ball was an avenue to enable its stakeholders and partners appreciate the work that is being piloted in Lagos state, share milestone achievements and appreciate their support and commitment.
Some of the celebrities at the exclusive event include: radio personality like Wana Wana, Helen Paul and R&B sensation Praise, thrilling guests with great music, comedy and dance.
RB (formerly called Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. Overall RB wants to reach 200 million people to improve their health and hygiene behavior.