Nigeria–April, 20, 2016: Mahindra Comviva, the global leader in providing mobility solutions and makers of popular Nigerian music app Mooditt, today announced the release of Mooditt 2.0 music app, the latest version with improved features.
The remarkable success of the Mooditt music app in mainstream Nigeria is a testament to how quickly the Nigerian music industry has mature with value chain players joining the mix and creating new wealth. The rise of Mooditt app as a content platform also reveals a growing subculture of content consumption over the mobile in Nigeria with some analysts hinting, that the value –added services industry could significantly displace traditional media in content storage, generation and distribution in coming decades.
Mooditt is a high quality multimedia mobile application streaming service with a rich suite of local catalogue based digital music content. The application rejigs the streaming quality of the song depending on network bandwidth to ensure uninterrupted and seamless music experience to the consumers. The service allows users to create and share playlist and also download songs and ringtones for listening offline, wirelessly. The app offers direct search for tracks, artistes across albums and similarly browse tracks by genres.
At the launch of Mooditt 2.0, Olubukola Awodumila,Marketing lead, Mooditt said she was confident that the upgraded app will attract more downloads from Nigerians and enjoy better rating than earlier version. In her words:
“Our older version of the Mooditt music app recorded 30k thousand music downloads and was ranked No.1 music app in Google Play StoreTMfor eight months in a row. We recorded 2 million unique sessions, over 2 million songs streamed and an average 7 minutes spent per Mooditt app user,” she says
Atul Madan, Head-Digital Services, Mahindra Comviva said, “The expansion of regional music brands and increase in smartphone user-base has been key growth drivers for digital music in Nigeria and the growth of content consumption on digital has been exponential.”
The new Mooditt 2.0 music app comes with improved skin and highly fluid user interface (UI) but one of the app’s key offering is a first-of-its-kind music cataloging by moods. Sunil Maharaj Kumar-Head of D2C Business, Mooditt said this unique dashboard feature was designed based on insight into the Nigerian consumer who consumes music at any given time based on his or her prevailing mood.
“For the average Nigerian music lover, the feeling of boredom will go with some like Afro-hop or Hip-pop music while when we want to be alone or just a loved one, our musicselections tilt towards Soul, RnB and slow tune genres,” says Sunil Kumar.
“Mooditt 2.0 music app’s improved algorithm place Nigerian songs into unique mood selections making it easy for users to browse through Moodittcontent and enjoy songs of their favorite artistes which blend with their mood at any given time,”he added.
New Mooditt 2.0 music app does not just allow users to create personalized playlists but also allows them to interact with their favorite artistes on social media, play puzzle games and enjoy weekly top charts of hottest Nigerian songs. Other features of the app include FREE downloadable ringtones of all songs in the catalogue, users can set favorite songs as caller ring back tunes right from the app (for Airtelsubscribers only) and all payments made in the app are through secure online portals of service providers like PAGA, QuicktellerTM etc.
“Mooditt 2.0 music app will easily top the ranking on app stores again as the No.1 music app in Nigeria; a lot has been put into its design and user experience,”says AtulMadan.
Mooditt 2.0 music app is available on Google Play Store for android device users and on Apple store for iOS users. Web users can also access Mooditt content onhttps://play.google.com/store/apps/details?id=com.mlsmooditt
Mahindra Comviva has a long history of working in the mobile music space in Africa. The company has collaborated with over 95 local and international content providers, copyright bodies, local artistes, premium music labels and production houses in the continent. Currently, the company owns the rights to over 300,000 unique music tracks in African, Arabic and international categories in more than 36 local African languages.
Music services in Africa, on an average, contribute 40 per cent to operators’ downloadable content revenues. Nigeria’s digital music market was valued at US$ 100 mn (N16.1 bn) in 2013 while the YoY growth forecasted at 20%.
Nigeria’s music market generated revenues of $51.3 million in 2012, up from the 2008 revenue $45 million, annual revenue is forecast to grow by a CAGR of 0.9% to reach $53.8 million in 2017. Digital’s share of total spending on recorded music in Nigeria will rise to an estimated 66.6% by 2017, up from 49.0% in 2012) – by PricewaterhouseCoopers.
|About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of the USD 16.5 billion Mahindra Group. With an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. For more information, please visit www.mahindracomviva.com
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