Lagos State is set to launch the “One Lagos” brand in furtherance of Governor Akinwunmi Ambode’s determination to drive the State’s economy using Tourism, Hospitality, Entertainment and Sports for Excellence.
In a release signed by the State Commissioner for Tourism, Arts and Culture, Mr. Folorunsho Folarin-Coker on Thursday, the “One Lagos” brand will showcase the true spirit of Lagos through different creative expressions while leveraging on the City’s abundant soft power and celebrating the people, places and unique heritage of Lagos.
He noted that the brand will leverage on the best of the most populous black city, the second largest film industry on the globe, the richest City in Africa and the fashion, technological, design and aviation hub in Africa, as well as promote the diverse multi-cultural heritage of Africa’s largest mega-city and showcase the vibrant energy of its people.
According to Mr. Folarin-Coker, the “One Lagos” brand was conceived to drive economic growth across all communities in Lagos by ensuring that we take advantage of our population, its density, its wealth and its culture by focusing attention on community consumption to grow and deepen Lagos tourism assets.
The Commissioner explained that activities to herald the event will commence on Wednesday 27th July and culminate in the official launch on Friday 29th July, 2016. The three-day event will feature performances by top rated musical artistes, comedy shows, cultural displays, dance competitions, fashion show and kids’ entertainment segments.
He emphasized that the celebration will be held on a monthly basis with a series of scheduled events till the actual celebration of Lagos State @ 50 and beyond.