MPM Operational Marketing Director at Tetra Pak

Tetra Pak – Which takes its name from the original tetrahedron-shaped cartons it developed – manufactures and markets food packaging containers, filling systems, and distribution equipment for industrial customers in more than 170 countries. Its coated-paperboard boxes are used to hold dry, wet, cold, and shelf-stable foods and beverages. The privately-owned company is the largest subsidiary of holding company Tetra Laval International.

Job Title: MPM Operational Marketing Director

Job Code: LAG00001N
Location: Lagos

Job Description

  • Responsible and accountable for driving Market activities in Nigeria.
  • Member of Tetra Pak West Africa management team.
  • Lead Marketing Managers to effectively work with customers to promote Tetra Pak business.
  • Ensures voice of market to Cluster and Global teams.

Lead Opeartional Marketing Activities in the MC:

  • Support Account Plan Development in alignment with Cluster Initiatives
  • Support Account Plan Execution in alignment with Cluster and market Initiatives
  • Plan marketing activities in the market company
  • Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster
  • Execute marketing activities in the market company
  • Deploy and execute cluster strategy in the markets
  • Work closely with customers to secure strategic alignment and deliver best customer value:
  • Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities
  • Product deployment implementation
  • Category leadership execution & follow up
  • Strengthen carton relevance
  • Drive cluster focus through resource sharing and best practice implementation.

Drive Market Leadership:

  • Lead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster Management
  • Utilize portfolio segmentation data to identify local opportunities within MC
  • Ensure Marketing Activities leverage in full the 4 P’s

MC Portfolio Management:

  • Implement the Cluster PLC plan by product including new product deployment plans.  (Product & Service)
  • Recommend the required portfolio training programs across the MC organization, lead by example
  • Share portfolio needs with Central team via Cluster Portfolio team.
  • Ensure marketing and sales & distribution solutions readiness to deploy new product
  • Integrate the product/portfolio plans into account plans

Apply Market and Business Intelligence to Market Company Opportunities:

  • Utilize market and business intelligence output from cluster team to prioritize MC business opportunities and develop execution plans – provide two way communication between cluster /global
  • Utilize value research data and information to support development of opportunities
  • Define intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed.  Analyze and use research data with customers.

MC Promotional Investment:

  • Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives
  • Propose the annual marketing activities and budget for Market Company for submission to cluster
  • Drive execution of marketing activities for Market Company
  • Support the marketing activities execution within the M&PM function
  • Control marketing expenditures within the budgeted framework

Language and Education:

  • University Degree in Marketing or Business Admin.
  • Fluent in English, both in writing and speaking.

Professional Skills and Experience:

  • At least 7-15 year experience in FMCG Industry
  • Brands & Product portfolio Management
  • Good understanding of Traditional Trade

Personal Qualifications:

  • Strong negotiation skills both internally and externally
  • Portfolio and Category knowledge
  • Full understanding of value chain management and costing
  • Strong leadership skills
  • Strategic thinking
  • Ability to coordinate cross functional teams
  • Ability to motivate specialists
  • Driving win-win solutions
  • Strong in issue resolutions
  • Ability to rank priorities
  • High communicative skills, responsible attitude
  • Ability to work on one’s own

Click here to apply


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