Thirty-two-year-old American swimmer, Ryan Lochte has seen his career take a dive after his allegation of having been robbed at the just concluded Rio 2016 Olympics. Investigations into his claim by Brazilian authorities have proven that Lochte’s claim was false and the backlash has begun.
The swimmer has lost some major endorsements on the back of what was termed ‘Lochtegate’. Swimwear brand, Speedo announced the decision to cut ties with the swimmer on Monday.
Ralph Lauren, Gentle Hair Removal and Airweave quickly followed on the heels of Speedo.
The official response regarding our sponsorship of Ryan Lochte. pic.twitter.com/0DdP2RyceD
— Speedo USA (@SpeedoUSA) August 22, 2016
Airweave which had initially decided to stand by the athlete has now changed its mind, announcing that it has now cut ties with him.