In line with its tradition of upholding the marketing industry through innovative platforms, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers in Nigeria is set to bring together industry stakeholders and supporters to celebrate the marketing teams that have made outstanding contributions to the industry. The event, which is the seventh edition of the awards, is billed to take place in Lagos in October.
According to ADVAN President, David Okeme “this year’s award is structured for the express purpose of highlighting the fundamental position marketing occupies in business and public sectors, besides celebrating outstanding marketing achievements across a range of industries. This award is part of ADVAN’s greater design to establish the marketing profession on a sustainable path to greatness.” Okeme also feels this achievement could be consolidated this year with the ADVAN Awards for Marketing Excellence now endorsed by the World Federation of Advertisers (WFA).
Okeme also revealed that two new categories have been introduced this year, as part of the goal to develop and set standards for all areas of the industry. The two categories are Public Sector Marketing and Marketing on a Shoestring budget. The public sector marketing Awards category is to recognize the effective use of marketing elements, and delivery of the marketing strategy and communications programmes executed for/by public sector institutions. For Marketing on a shoestring budget award, the goal is to recognise the maximisation of “limited budgets” in achieving impact and measurable results.
The ADVAN President also revealed that the Awards Committee tasked with mandate of organising a world class event is populated by seasoned marketing professionals led by the Marketing Director of Nigerian Breweries Plc, Franco Maria Maggi, who would also serve as Chairman of the 2016 ADVAN Awards.
He said: “The Heart of the ADVAN Awards for Marketing Excellence is to recognise and reward outstanding achievements through effective marketing, across a range of industries. The winners’ selection process remains one of our most valuable assets, all entries are put through a thorough and transparent judging process, and our judges are leaders of industry from the various stakeholder groups within the Marcomms value chain.”
The ADVAN Awards, which is the most prestigious and respected awards in the Nigerian marketing community, provides the opportunity for organisations to gain competitive advantage by having their projects, initiatives, contributions, products and services recognised. The Awards’ provide the ultimate platform for improving brand awareness, loyalty and retentions by increasing the respective recipients’ prestige. The ADVAN Awards winners are acknowledged as industry leaders and named the elite in their industry.
This Year winners will be recognised in the following categories –
• Brand of the Year
• Brand Manager of the Year
• Campaign of the Year
• Consumer Promotion
• Marketing on a Shoestring (NEW)
• Experiential Marketing
• Public Sector Marketing (NEW)
• New Brand / Brand Revitalisation
• Digital/Social Media Marketing
• Future Leader of Marketing
• Brand Journalist of the Year
He mentioned that the deadline for the submission of entries for the 2016 awards is Tuesday 20th September and interested participants can submit their entries through www.advanawardsng.com.