Wema Bank Plc.’s Head of Brand and Marketing Communication Charles Udoh has been appointed as Commissioner of Information and Strategy in Akwa Ibom State.
His appointment came at a time he was leading the bank’s campaign to change public perception of the lender as one for the senior citizens. He started this by reducing the use of the fact that Wema Bank is Nigeria’s longest surviving indigenous bank in the bank’s external communications.
“If we talk too much about our age, unconsciously, people see us as too old and may be out of touch with their banking needs,” he would say.
With his exit, Wema Bank will be looking to hire a replacement who is as visionary and revolutionary as Udoh, whom many were counting on to lift the Wema Bank brand to its rightful place in the Nigerian banking industry.
Udoh has over too decades of experience in the financial services sector?
He started his career as a trainer and consultant at the Financial Institutions Training Centre (FITC) and later joined First Bank in 2003. Three years later, he moved to Guaranty Trust Bank (GTB), where he rose to the position of group brand manager and head of corporate communications.
He also worked in the corporate communications department of Diamond Bank.
Udoh graduated from the University of Uyo. He had earlier in his life attended Diamond Hill Primary School, Calabar, West African Peoples’ Institute, Calabar and the School of Art and Science, Uyo. He loves playing football.