Yippee! the total number of millionaires in Nigeria just increased by four after the recently concluded TECNO Mobile #LightUpYourDream activity. The activity which went viral both online and offline gained massive traction amongst budding entrepreneurs who were seeking for funds to scale their startup businesses.
As a follow-up to the release of TECNO Mobile’s latest mid-range smartphone – the Spark and Spark Plus, the brand embarked on a journey to discover some of Nigeria’s finest entrepreneurs through a series of online and offline activities. In 30-days, the activity got hundreds of entries across different social media channels – Instagram, Twitter and Facebook out of which 10 lucky entrepreneurs were shortlisted to pitch their businesses to a panel of shrewd business experts and investors. After speaking with the “Sharks”, Abiola Adesina, a growing fish farmer and Bolatito Bashiru, a talented fashion designer left the tank with the sum of N1million each. In order to compensate the efforts of the other participants, the new Tecno Spark smartphone was gifted to each of them as consolation prizes.
While the folks who participated online were celebrating their catch, the brand further made an Abuja based businessman, Mr. Chukwuemeka and Mr. Eberechi from Lagos, millionaires in a well-coordinated and utterly transparent offline raffle draw conducted for buyers of the TECNO Spark devices.
For the umpteenth time, TECNO Mobile has committed to giving back to the society and bettering the lives of people in Nigeria. The brand has continually reiterated her commitment to helping people “Experience More” across all verticals of life. Now in the twinkling of an eye, Nigeria has welcomed 4 new millionaires who might never hear of the word recession again if they are frugal with their funds. When next you see TECNO Mobile, don’t forget to let them know that they rock.