ZUFF 2017: Organisers want more festivals to market Nigerian films

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Chidia Maduekwe, Managing Director of the Nigerian Film Corporation ( NFC ) and Chairman of ZUMA Film Festival ( ZUFF ) has called for more film festivals to attract investors and create market for Nigeria films.

He made the call during an interview on Sunday night on the side line of events at the 2017 edition of ZUMA Film Festival held in Abuja.

The eight edition of the Nigerian prestigious film fiesta, with the theme, “Feast on Films”, holds from Dec. 1 to Dec. 3 at the Jabi Lake Mall in the Federal Capital Territory (FCT).

According to Maduekwe, as the Nigerian film industry grows, it needs to be promoted as a viable investment option to both local and the international business communities, and film festivals are veritable platforms to be used.

“We are aware of the tremendous impact of the Nigerian film industry on the economy of the nation, Africa and indeed around the world.

“The enormous impact of Nollywood, as the industry is popularly called, is to be further strengthened through Film Festivals,” he said.

He further explained that in order to effectively showcase Nollywood as a viable investment opportunity and alternative means of employment and wealth creation, the once biennial ZUFF, will be held annually.

“This is to position the festival and bring it to par with others in Africa and other parts of the world, and to sustainably stimulate film production activities in the country.

“We are also optimistic that negotiation for co-production deals, sell of film rights as well as investment opportunities will be explored.”

According to him, the 2017 edition of the film festival was packaged to showcase Nigeria’s film industry, art, culture and tourism as alternative means of employment and wealth creation.

“This year, we mounted a re-branded ZUMA Film Festival designed to explore the economic and audiovisual potentials of Africa’s largest motion picture industry

Also, a report states that the Minister of Information and Culture, Lai Mohammed, who was the chief host, commended the organisers of the ZUFF and pledged Government’s support to the growth of the film industry. ZUMA Film Festival ( ZUFF )

“Since diversification of the economy is crucial to this Government, the movie industry is a viable option, and government will give all necessary support to ensure that it does well,” he said

A reports indicates that the ZUMA Film Festival, now in its 8th edition, is platform for Nigerian film practitioners to network with their counterparts from other parts of the world and thus stimulates co-production and financing opportunities.

It presents the Nigerian film industry as a vibrant and viable investment option to Nigeria and international business communities

The 2017 edition of the festival featured ‘Emerging Talent Film Exposition’, where top filmmakers and actors, including Kunle Afolayan, held master classes for young and upcoming actors.

It also presented, among others, exhibition days like Lagos Day, Kano Day, Abia Day and Morocco Day, as well as ‘Celebrities Hangout”, where fans met and familiarize with film celebrities of their choices.

Film stakeholders and investors within and outside the shores of Nigeria attended the film festival.

source: Thenation

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