Coming after the just concluded 60th Grammy Awards which held on Sunday, TV Host Emma Ugolee, who spoke on how popular musician Jay Z had eight nominations, has praised Nigerian singer, Innocent Idibia, aka 2Baba for being consistent with his craft, while urging other artistes quitting to top up their game and focus more on how they can make their brand more valuable to the public.
He said on Instagram: “Your time is up when you say so… 20 years ago on this night and I mean the Grammy night. Shawn Corey Carter had an after party of a life time. Why? Jay Z the name by which he was called up stage had just won his 1st Grammy award with a win with the album Vol. 2 Hard Knock life. Finally he got here with his 3rd attempt at a studio album. He kept pushing after the 1st Album “Reasonable doubt” was released in 1996. In these 2years, alot of rappers who had come on the scene had vanished.
“Not Jay Z. He had only just gotten started. He kept an incredibly intense level of focus and flexibility in such a beautiful mix that had us all watch him turn into a Billionaire entrepreneur yet a hungry lyricist, A show biz boss who knew when to speak against the president and when to take a slap from his sister in law. A news magnet who kept a cool head”.
He likened 2Baba to a brand like Jay Z when he said: “Reminds Nigerians of their own 2Baba who also started his musical journey in the same year 1996. He has also kept the right mix together to keep longevity. Hard work and a level head. Humility and focus breeding consistency, with these 2 lies your answer as to the question? When is your time up? Your time is up just when you decide it is.
“No market forces, new music/movie/model/TV anchor/comedian/fashion designer or business sensations, Rules or Regulations can force you out of your spot if you do not give in to being displaced. You can insist on the feel of fine wine & enjoy improvement with time. It is possible to keep going regardless of what hits you. Like these 2, you might need to survive some really low times and personal losses but moving is a must. So please look for any other excuse outside “My time was up”. Sunny Ade has no free weekend after almost half a century of stardom and Dolly Parton just recorded her 44tth album and you say your time is up?”