Genevieve Nnaji Alleges Cinema Gang Up Against Her Movie ‘Lion Heart’

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Nollywood actress and filmmaker, Genevieve Nnaji is not happy as her globally acclaimed movie, ‘Lionheart’, may not have the privilege of being shown in Nigerian cinemas.

In a message currently circulating on WhatsApp and posted on her behalf by Ugoma Adegoke, the CEO of Life House, the actress revealed that although getting to show her directorial debut to her fans has been giving her a mush feeling, unfortunately, not everyone shares her enthusiasm.

The statement describes as sad the fact that the very people who pose as Nollywood supporters and promoters of their content are the same people frustrating the efforts of film makers.

“FilmOne, one of the major film cinema distributors, has categorically refused to distribute Lionheart, primarily because they have no stake in it. They are currently invested in a couple of movies showing in the cinemas and want to protect their assets at all cost. Monopolizing the market this season is their strategy to recouping their investment,” the statement reads.

The actress adds that although pioneer cinema house, Silverbird agreed to exclusively exhibit ‘Lionheart’ across their cinemas, as soon as the announcement was made about the release, the ‘powers that be’ of distribution and marketing proceeded to arm twist them into backing out of the agreement by threatening to boycott them in the future.from apex.ng

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2 COMMENTS

  1. This isn’t the full story.
    Miss Genevieve Nnaji’s movie was refused by the Cinema houses because due process wasn’t followed.
    Most movies given time slots in the cinema houses had been scheduled by their owners as far back as March this year. Genevieve Nnaji’s movie had already been out for months yet she didn’t make efforts to schedule it with the distributors or Exhibitors.
    Coming in the eleventh hour to demand slots for her movie wouldn’t be fair to other Directors who had scheduled their movies months ago.
    It also won’t be fair on the Exhibitors as they wouldn’t have aired the movie long enough to make any money from it before Netflix releases it in January…I have been waiting for “Lion’s heart” but if I don’t get to see it in the Cinemas, it’s solely Genevieve Nnaji’s fault…

  2. I was pissed off when I first read about this development but if what you Allen explained above is anything near the real truth then let it be. She can always rearrange things so that all stake holders would have a balance playground.

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