Dr Sid, born Sidney Onoriode Esiri no doubt is now one of the leading musicians ruling the Nigerian airwaves.
A dentist turned songwriter and singer, Sidney hails from Delta State but grew up in Lagos.
His legendary hits include Pour Something and recently Surulere under Mavins Records.
He also featured in the reigning hit Dorobucci, a hit number done by his friend and boss, Don Jazzy.
He just recently got married to his girlfriend and long time fiancée Simi Osomo. In this exclusive interview with Potpourri, he talks about his career, music and more:
What have you been up to?
I just got married so I’ve been up to that lately but musically, we’re working on promoting some more singles off the Seduction album.
We’re going to be pushing out a few videos in a couple of weeks, for a few songs.
You’ve done ‘Baby Tornado’ video, is there going to be another video?
The album has 20 tracks; 18 songs and 2 bonus tracks and we’ve promoted a few songs.
Last year, we started with singles before the album came out. Some of the singles were Lady Don Dada, Love Mine and Talented.
We also had Baby Tornado and then we had Baby Tornado remix which we just dropped a video for this year.
We promoted Surulere and Kilon wa too with videos as well.
And then Baby Tornado came out. We have a few more songs like Oyari which features Tiwa Savage, Chop Ogbono and a song called Nwayi Oma which features Emma Nyra
Which video are you shooting next?
I’ve shot a few videos; I’ve shot over four unreleased videos.
We’re just waiting to decide when the best time to release them is.
How has your career been so far?
It’s fantastic. Every career has ups and downs and right now, we’re on an upward movement, and we’re very excited about that.
Have you done the Seduction tour?
I did the Seduction UK tour in February and we toured a few cities in Nigeria; Benin, Abuja and some other places, but we’re going back on a tour by the end of the year.
It’s going to be busy and hectic so there’s not too much time to schedule, we’re booked almost every weekend.
Is it in Lagos or abroad?
We planned a Euro tour but we had to move it to next year because there’s so much going on in Nigeria at the moment.
We got too many bookings to be gone for a long period of time so we pushed the European tour to next year.
This year we have two Mavin concerts coming up in Nigeria; one in October and then on December 24th, Christmas Eve in Lagos
Who is your biggest inspiration in music?
I don’t have inspirations; I only have people I respect.
I respect what they’ve done with their music and what they‘ve done with their brands. I respect Jay Z, P Diddy, Beyonce and R Kelly.
I respect different people for different reasons because there are aspects of their careers and lives that I admire.
The Baby Tornado video, where did you shoot it?
Baby Tornado video was shot in London with the X factor winner Alexandra Burke.
It was a very beautiful production, I totally enjoyed it
How did you guys meet?
She’s a very close friend to my wife but apparently, she has been trying to do music with me for a long time and she just happened to ask my wife.
Introductions were made and music was created.
It could not have been easy getting Funke Akindele, Helen Paul to be in your Surulere video?
They’re all personal friends of mine.
These are people I’ve known for a long time and when I asked them to be part of the video, they were all excited and they all made that video absolutely fantastic.
As a matter of fact, I think I need to tweet at them today and just tell them ‘Thank you’ for all the nominations we’re getting
How did you feel getting the MTN ambassadorship?
It’s a beautiful thing for a brand like MTN to recognize that a brand like Dr Sid is strong enough to represent their brand. Obviously, you know that Dr Sid has something to offer and bring something to the table, so I feel very honoured and excited about the possibilities
What is the idea behind Mavin Records?
Mavin Records is a lifestyle brand, it’s a total package. It’s love, responsibility, passion, it’s everything.
When you say a lifestyle brand, it’s how you live. Mavin stands for anything that is a genius and amazing.
Mavin is Dorobucci.
It’s a brand that stands for perfection and excellence and that’s what we always try to bring when it comes to the music industry.
Many people want to know the meaning of Dorobucci, what is Dorobucci?
Dorobucci means a person or an individual that is awesome, amazing, rich, swagged-out, sexy and buff. Any word that qualifies greatness, that’s Dorobucci.
‘Bucci’ means anything that is amazing, fun. Doro makes Bucci a person, Doro personifies Bucci so you’re Doro, and I’m Doro.
This table is Doro, anything is Doro.
How has marriage life been so far?
Marriage life is beautiful. I’m enjoying it. Can’t you see that I’m glowing and shining all over?
Are you planning honeymoon?
That is something that is personal between me and my wife
What attracted you to your wife?
My wife is beautiful, she’s intelligent and she’s the most amazing human being I’ve ever met
What has been the high point of your career?
It must be being nominated for my first MTV award and performing at the MTV Africa Music Awards (MAMA).
Then winning my first award at Headies and performing alongside some of the biggest international artistes like Jay Z and Beyonce before all those people.
So, I guess I pretty much have a lot of high points
How is it like working with Don Jazzy and the whole Mavin crew?
It’s a refreshing experience.
There are a bunch of talented people in Mavin Records and we all come together to create beautiful music and it’s a lot of fun.
Loads of talents in the room
Is the DORO song Demonic? Read this write up and share ur views
DORO song. Listen to the song very
attentively and confirm it yourself.
So many people are been blinded by
the tones and sounds of music, nobody ever bordered to know the meaning and the
words, everybody is
busy singing and attaching doro to
even their names, but the big question
is WHAT IS DORO? Have you taken
your time to listen to this doro song? I have and I will tell you what is doro by what the
singer sang in the song,
it’s a gathering of all the doro
worshipers, their she god, each of
them praising and explaining how BIG,
HIGH and BLOODY she is, now let’s fellow the song lyrics, the first singer started by
praising, DORO~Boss, Big,
Heavy, Doro~bloody, Doro gather pass
everybody for the gathering, Doro get
money pass everybody here,
{meaning that the Doro is richer than all of them singing}. Now for people who say doro is
money, from these
last words, do you think they are
referring to money? I am only picking
my points from all the singers. So let’s
go to the Second singer. Another praise to their she lord, Doro fresh, flashy, fine pass
everybody wey doro
sing, {meaning that Doro is more
pretty then all the singers}.
Think!!!
The third singer started with praise again, Doro na DIVA,{diva means a queen, female
celebrity, god}. Doro
the leader{meaning doro is a leader
as in their leader}. Doro is bigger, Doro
is higher so follow the leader, Doro
get liver she no dey tire,{meaning that they are referring to she not money not fine}.
Now the forth singer said Doro bad,
make nobody try Doro, Doro we get
money but lastly she said make
nobody join Dorobucci ooo, the 5th
now explain the personality of their god DORO is a kind of boss, a cheerful
giver, doro get pass everybody wey
don get before, doro fly pass
everybody wey dey this plane, now
from all this what is doro? they have
made their point in the song every other words they added was to confuse us the listeners, they now use
it as slang to everyt
@Snitch,go do some checkup,and see if you are ok. E be like say d village u come from na illuminati get am.
I truly believe wat u said,dats why de bible said my people perish 4 lack of knowledge eveyboby is singing and dancing without knwing de meaning of wat dey singing may God help us.
Hitch thanks a lot I please want to employ you to listen to that track over and over you will thank me for informing ppl about satanic worshipers we have in the Nigerian Music and film industry, I my self was once a music promoter guest what I quiet cuz can’t do what I was asked to do. Thanks I hope you will understand before its too late.
Hitch, you actually sound like the one who is in need of a checkup- because you are definitely not ok. You have eyes- but cannot see( no offense pls). Ears but cannot hear the spiritual undertone of this song. So, either you are one of them or incredibly foolish-abeg no VEX!
Mtchwwwwwwwwwwwwwwwww! Jobless people, keep deceiving yourselVes, everything is satanic to you guys, mtcHwwww wish I u guys cud just get sued
So many things is wrong with our stars in 9ja. If cultism exist in schools, why do we think it cannot be in d music industry? Y? We are mature enough to use our heads.
of course, the song sounds demonic
Listen to the song if u gt ears… Cox most of the lyrics ure trying to translate ain’t right, I mean u got them wrong.
Listen to the song if u gt ears… Cox most of the words in d lyric ure trying to translate ain’t right, I mean u got them wrong.
It is only a hopeless and naïve person will believe everything that comes out from all these so called celebrities without questioning. Only GOD almighty is perfect so why can’t we see any fault from them, may be because of small change and whatever thing they have which will soon varnish. Even if they feed u, they are human beings like u. I bet u in life that with God’s given tarlent in u, u can be at the level that u can never imagine, u must not worship satan. Just pray to God to discover ur own. Don’t think they are better than u. All power belongs to GOD and whatever GOD blesses noting, I mean noting shall cause it.
It is only a hopeless and naïve person will believe everything that comes out from these so called celebrities. May be because of small change and whatever they have which will soon varnish. Only Almighty God is perfect. Even if they feed u, they are human beings like u. I bet u in life that with God’s given tarlent, (pray to discover it) u can be at a level that u can never imagine, u must not worship satan. All power belongs to God and whatever he blesses, noting, I mean nothing shall cause it. Don’t think they are better than u. The bible made it clear that my people perish for lack of knowledge. Let’s be wise.
Doro is a evil music 4 d underworld.don jazzy and is crew are praying they gods. if u do not understand d music i understand it better.our nigeria musician are now going into secret world to take evil lyric to do music .
Na wah oh…. see as y’all chanting devil this, devil that…
you simply can’t appreciate good music. looking for the devil in every song. smh.
“study a lie, they’ll make up new lies. Study the truth and you’ll know when the lie come” – Bizzle
go read the Bible and stop looking for the devil on every song